Digital Marketing Manager - Automation Expert

# Digital Marketing Manager – Automation & Team Leadership
*Job Type:* Full-Time
*Experience:* 5+ Years
*Location:* [Add Location]
*Department:* Digital Marketing
*Reports To:* Management
About the Role
We are looking for an experienced and results-driven *Digital Marketing Manager* with *5+ years of experience* to lead our digital marketing function and manage a team of marketing professionals.
The ideal candidate should have strong expertise in *digital marketing strategy, paid advertising, SEO, lead generation, analytics, content, conversion optimization, and team management*.
We are particularly interested in candidates who also understand **marketing automation, CRM systems, GoHighLevel (GHL), AI tools, and workflow automation**. GHL and automation experience is **preferred but not mandatory**.
The person should be a strong **team leader and hands-on marketing professional** who can take ownership of strategy, execution, performance, and team growth.
## Key Responsibilities
### 1. Digital Marketing Strategy
* Develop and execute comprehensive digital marketing strategies aligned with business objectives.
* Plan and manage campaigns across **Google, Meta, LinkedIn, SEO, email marketing, and other relevant channels**.
* Develop strategies for lead generation, customer acquisition, remarketing, and conversion optimization.
* Conduct competitor and market research to identify new growth opportunities.
* Take ownership of overall digital marketing performance.
### 2. Paid Marketing & Performance
* Plan, launch, monitor, and optimize *Google Ads, Meta Ads, LinkedIn Ads*, and other paid campaigns.
* Monitor key metrics including *CPL, CPA, CTR, conversion rate, ROAS, ROI, and lead quality*.
* Identify underperforming campaigns and implement corrective strategies.
* Work closely with the sales team to improve lead quality and conversion.
### 3. Team Leadership & Management
* Lead, manage, and mentor the digital marketing team.
* Allocate tasks and responsibilities according to team members' skills and priorities.
* Set clear goals, KPIs, deadlines, and performance expectations.
* Conduct regular performance reviews and provide constructive feedback.
* Identify skill gaps and support team members through coaching and training.
* Ensure timely execution of campaigns and marketing activities.
* Coordinate with other departments such as *Sales, Business Development, Design, Content, and Technology*.
* Build a culture of accountability, creativity, collaboration, and continuous improvement.
### 4. Marketing Automation & CRM
Automation experience is *preferred*, but candidates without GHL experience can also be considered if they have strong digital marketing and leadership experience.
* Identify repetitive marketing processes that can be automated.
* Develop and optimize lead nurturing and follow-up workflows.
* Work with CRM systems and marketing automation platforms.
* Experience with *GoHighLevel (GHL)* will be an added advantage.
* Create or manage automated email, SMS, WhatsApp, and lead follow-up campaigns.
* Explore tools such as *Zapier, Make, n8n, HubSpot, or similar platforms*.
* Work with the team to improve marketing and sales process efficiency.
### 5. AI & Technology Adoption
* Identify opportunities to use AI and automation to improve marketing productivity.
* Implement relevant AI tools for:
* Content creation
* Lead qualification
* Customer communication
* Data analysis
* Campaign optimization
* Workflow automation
* Stay updated with emerging digital marketing and MarTech trends.
### 6. Analytics & Reporting
* Monitor overall marketing performance and ROI.
* Prepare weekly and monthly marketing reports.
* Analyze campaign, funnel, and lead-generation data.
* Use tools such as *Google Analytics, Google Tag Manager, Looker Studio, CRM dashboards, and advertising platforms*.
* Convert data into actionable marketing strategies.
### 7. Funnel & Conversion Optimization
* Develop and optimize landing pages, lead funnels, forms, and customer journeys.
* Identify bottlenecks in the marketing funnel.
* Improve lead-to-appointment and lead-to-customer conversion rates.
* Work with sales teams to improve the complete customer acquisition process.
## Required Skills
### Must Have
* *5+ years of professional experience in Digital Marketing.*
* Strong knowledge of digital marketing strategy and execution.
* Proven experience managing **Google Ads and Meta Ads**.
* Strong understanding of lead generation and conversion optimization.
* Experience managing and mentoring a marketing team.
* Strong leadership and decision-making skills.
* Excellent analytical and problem-solving abilities.
* Ability to manage multiple campaigns and projects simultaneously.
* Strong communication and interpersonal skills.
* Ability to work with management and take ownership of marketing performance.
* Data-driven approach to decision-making.
### Preferred / Added Advantage
* Hands-on experience with **GoHighLevel (GHL)**.
* Experience with CRM and marketing automation.
* Experience with **Zapier, Make.com, n8n, HubSpot**, or similar platforms.
* Knowledge of APIs, webhooks, and third-party integrations.
* Experience with WhatsApp/email automation.
* Experience implementing AI-powered marketing tools.
* Experience with marketing funnels and automated lead nurturing.
* Experience in B2B / IT / SaaS / Digital Services marketing.
## Leadership Profile
The ideal candidate should be more than a campaign manager.
We are looking for someone who can:
**Plan → Lead → Execute → Analyze → Improve → Scale**
You should be comfortable **leading a team, making strategic decisions, reviewing performance, solving problems, and personally getting involved when required.**
## Key Performance Indicators (KPIs)
* Qualified leads generated
* Cost per lead (CPL)
* Cost per acquisition (CPA)
* Lead conversion rate
* Campaign ROI / ROAS
* Website and landing-page conversion rate
* Marketing-generated revenue
* Team productivity and performance
* Campaign execution and delivery
* Customer acquisition cost
* Marketing process efficiency
## Ideal Candidate
The ideal candidate is a **hands-on Digital Marketing Leader** who combines:
**Digital Marketing + Performance Marketing + Team Leadership + Analytics + Strategy + Automation Mindset**
A candidate with **GHL/automation experience will have an advantage**, but it is **not mandatory** if the candidate demonstrates strong digital marketing expertise, leadership capability, and a willingness to learn automation technologies.
## Education
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Relevant professional experience and certifications will also be considered.
## What We Offer
* Leadership opportunity with ownership of the digital marketing function
* Opportunity to build and lead a growing marketing team
* Exposure to automation, AI, CRM, and emerging marketing technologies
* Opportunity to work on multiple digital growth initiatives
* Performance-driven and growth-oriented work environment
How to Apply
Interested candidates should share their updated CV along with details of their **team management experience, digital marketing campaigns handled, and measurable results achieved**.
Candidates with experience in **GHL, CRM, marketing automation, or AI-driven marketing workflows** are encouraged to highlight these skills in their application.

Work arrangement
No