Associate Brand Manager

Location: Multi-City Operations (Dehradun / Regional Flagships)
Employment Type: Full-Time
Industry: Luxury Beauty, Premium D2C Skincare & Wellness
About the Role
We are representing VR Virajya, a fast-scaling luxury lifestyle brand integrating high-end salon ateliers with a proprietary clinical skincare line. As we expand across North and Central India—starting with our 4,000 sq. ft. flagship in Bilaspur followed by Raipur, Jaipur, and Lucknow—we are seeking a sharp, aesthetic-driven Associate Brand Manager.
You will act as the brand guardian, driving the intersection of physical luxury retail design and high-margin D2C skincare marketing.
Key Responsibilities
Brand Integrity: Maintain rigorous adherence to our design codes
Packaging & Product Management: Oversee end-to-end execution of product packaging
Digital & Social Presence: Direct high-end social media production for Instagram (@vrvirajya), translating our jewelry-house aesthetic into an immersive digital experience.
Launch & Retail Execution: Coordinate spatial branding, store signage, and staff dress codes (Burgundy uniforms with gold crest embroidery) ahead of flagships openings.
Requirements
Experience: 3 to 5 years of brand management or product marketing experience within luxury beauty, D2C skincare, fashion, or premium hospitality.
Aesthetic Sensibility: Impeccable taste with a deep appreciation for old-money luxury, premium materials, and detail-obsessed execution.
Skills: Strong project management, cross-functional leadership, and digital/social commerce expertise.
Role Description:
The Associate Brand Manager will support the development, execution, and monitoring of brand strategies and marketing initiatives for Hues Enterprises. This full-time, on-site role in Dehradun involves coordinating with marketing, sales, design, and product teams to ensure consistent brand messaging and positioning across all channels. Day-to-day tasks include assisting in campaign planning, overseeing content and creative assets, tracking performance metrics, and preparing reports and presentations for internal stakeholders. The role also entails conducting market and competitor analysis, managing timelines and budgets for brand projects, and helping maintain brand guidelines and standards. The Associate Brand Manager is expected to actively contribute ideas, identify opportunities for brand growth, and support the implementation of promotions and events.
Qualifications
Ability to support brand strategy development, campaign planning, and basic market positioning activities.
Skills in coordinating cross-functional projects, managing timelines, and maintaining brand guidelines.
Basic understanding of marketing principles, consumer behavior, and performance metrics tracking.
Strong written and verbal communication skills, with the ability to prepare clear reports and presentations.
Attention to detail, organizational skills, and the capacity to handle multiple tasks in a fast-paced environment.
Comfort working on-site in Dehradun, collaborating closely with internal teams and stakeholders.
Proficiency with common office and collaboration tools (e.g., spreadsheets, presentation software, project management platforms).
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant internships or entry-level experience in brand or marketing roles are an advantage.
Demonstrated initiative, problem-solving abilities, and openness to feedback and continuous learning.

Work arrangement
No