Search Engine Optimization Analyst

Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium businesses, and established organizations drive growth through data-driven digital strategies. The team focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI by combining creative thinking with deep analytics. Core services include SEO, PPC management, Google Ads, Meta Ads, conversion rate optimization, landing page optimization, and marketing analytics. Grayson Digital emphasizes transparent reporting, measurable KPIs, and customized growth strategies tailored to each client’s goals. The agency is a long-term growth partner for businesses looking to scale paid media, improve search visibility, and build predictable lead generation engines.
Role Description The Search Engine Optimization Analyst is a full-time remote role responsible for planning, executing, and optimizing SEO strategies that improve organic visibility and drive qualified traffic for client accounts. Day-to-day tasks include conducting comprehensive keyword research, performing on-page SEO audits, optimizing site content and structure, and monitoring technical SEO issues in collaboration with development teams. The analyst will track and report performance metrics using web analytics tools, identify trends and opportunities, and deliver clear insights and recommendations to internal teams and clients. This role also involves managing ethical link-building initiatives, staying current with search engine algorithm updates, and contributing to broader performance marketing strategies.
Qualifications
Strong proficiency in Keyword Research and On-Page SEO, with experience applying insights to content and site optimization.
Hands-on skills in Link Building and off-page SEO, following ethical and search engine-compliant practices.
Ability to use Web Analytics tools (e.g., Google Analytics, GA4, Google Search Console, Looker Studio) to measure performance and inform decisions.
Solid understanding of Marketing and digital channels, including how SEO integrates with PPC, content marketing, and conversion optimization.
Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
Knowledge of basic HTML/CSS and technical SEO concepts (site speed, mobile friendliness, indexation, structured data) is preferred.
Strong analytical, problem-solving, and communication skills, with the ability to present findings to non-technical stakeholders.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Yes