Answer Engine Optimization Executive (Remote)

Company Description Grayson Digital is a performance marketing agency that helps startups, SMEs, and established businesses drive growth through qualified lead generation, increased revenue, and optimized marketing ROI. The team combines creative strategy with rigorous analytics to build campaigns that generate business impact, not just traffic. Services span Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, and content marketing. Clients benefit from ROI-focused strategies, transparent reporting, measurable KPIs, and customized growth plans. As an ongoing growth partner, Grayson Digital focuses on data-driven testing and optimization to build predictable, scalable marketing performance.
Role Description This is a full-time remote role for an Answer Engine Optimization (AEO) Executive at Grayson Digital. The AEO Executive will optimize content and digital assets to perform effectively across modern answer engines, including search engines, AI-driven search tools, and voice assistants. Day-to-day tasks include researching user intents and queries, structuring content for featured snippets and rich results, implementing schema markup, and aligning on-page content with best practices for answer engines. The role involves collaborating with SEO, content, and performance marketing teams to design and test AEO strategies that improve visibility, click-through rates, and lead quality. The AEO Executive will monitor performance metrics, run experiments, produce clear reports, and continuously refine tactics based on data and industry trends.
Qualifications
Strong skills in SEO and search experience optimization, including keyword research, on-page optimization, and technical foundations relevant to answer engines.
Experience structuring and editing content for featured snippets, rich results, FAQs, and voice search, with attention to clarity, accuracy, and user intent.
Ability to work with schema markup, structured data, and content formatting that supports AI-driven and conversational search platforms.
Competence in using analytics and reporting tools (e.g., Google Analytics 4, Google Search Console, Looker Studio) to analyze performance and inform optimization decisions.
Strong written communication skills and the ability to collaborate effectively with marketing, content, and technical stakeholders in a remote environment.
Organized, detail-oriented approach to managing multiple projects and experiments, with a focus on measurable outcomes and continuous improvement.
Familiarity with performance marketing, PPC, or conversion optimization is beneficial.
Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field, or equivalent practical experience.

Work arrangement
Yes