Answer Engine Optimization Analyst

Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium-sized enterprises, and established businesses generate qualified leads, increase revenue, and improve marketing ROI through data-driven digital strategies. The team combines creative thinking with robust analytics to build campaigns that focus on converting traffic into measurable business results. Core services include Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, local SEO, content marketing, and marketing analytics. Grayson Digital emphasizes transparent reporting, customized growth strategies, and continuous testing and optimization to deliver predictable, scalable outcomes. The agency positions itself as a long-term growth partner for organizations seeking to enhance paid media performance and organic visibility.
Role Description The Answer Engine Optimization Analyst is a full-time remote role focused on improving brand visibility and performance across search engines and AI-driven answer platforms. The analyst will research user intent, queries, and emerging answer engine behaviors, then structure content and data to increase inclusion in featured snippets, knowledge panels, and AI-generated responses. Day-to-day tasks include keyword and entity research, technical and on-page SEO optimization, schema and structured data implementation, and performance analysis using analytics and SEO tools. The role involves collaborating with content, paid media, and analytics teams to align AEO strategies with broader performance marketing objectives, running experiments, and reporting on results and opportunities. The analyst will continuously monitor industry trends, competitor tactics, and algorithm updates to refine strategies and maintain strong visibility in evolving search and answer ecosystems.
Qualifications
Strong skills in SEO, Answer Engine Optimization (AEO), and Search Engine Marketing (SEM), including keyword research, on-page optimization, and structured data.
Experience with performance marketing and PPC, including Google Ads, Meta Ads, and conversion rate optimization for lead generation and e-commerce.
Proficiency with analytics and reporting tools such as Google Analytics 4 (GA4), Looker Studio, and other SEO/marketing platforms to interpret data and guide optimization.
Ability to collaborate on content strategy, content marketing, and landing page optimization to align messaging with user intent and answer engine requirements.
Solid understanding of technical web fundamentals (HTML, CSS, site architecture, page speed) and their impact on search and answer visibility.
Excellent analytical, problem-solving, and communication skills, with the ability to present insights and recommendations clearly to non-technical stakeholders.
Demonstrated ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced agency setting.
Bachelor’s degree in Marketing, Communications, Data Analytics, Computer Science, or a related field, or equivalent practical experience

Work arrangement
Yes