Answer Engine Optimization Executive (off-site)

Company Description Grayson Digital is a performance marketing agency that helps startups, SMEs, and established businesses drive growth through data-driven digital strategies. The team focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI with campaigns built to deliver measurable business results, not just traffic. Core services include Google and Meta ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, and B2B lead generation. Grayson Digital emphasizes transparent reporting, customized growth strategies, and continuous testing to improve performance over time. As a growth partner, the agency supports organizations looking to scale digital advertising, enhance search visibility, reduce acquisition costs, and build predictable lead generation engines.
Role Description The Answer Engine Optimization Executive (off-site) role is a full-time remote position focused on improving brand visibility and performance across AI-driven answer engines and search platforms. In this role, you will research how users ask questions across search, chat-based interfaces, and AI assistants, and optimize content, metadata, and site architecture to increase the likelihood of accurate, high-quality responses. You will collaborate with content, SEO, and performance marketing teams to develop structured data strategies, refine FAQs, and create answer-focused landing pages aligned with campaign goals. Daily tasks include monitoring answer engine performance, analyzing rankings and engagement metrics, conducting technical and on-page optimization, and preparing reports with actionable recommendations. You will also stay current on emerging trends in AI search, semantic search, and digital marketing to support continuous experimentation and optimization.
Qualifications
Strong knowledge of SEO, semantic search, and answer engine optimization techniques, including on-page optimization and structured data (schema markup).
Experience with digital marketing and performance channels such as Google Ads, Meta Ads, PPC campaigns, and conversion rate optimization.
Proficiency with analytics and reporting tools (e.g., Google Analytics 4, Google Search Console, Looker Studio) and comfort interpreting data for insights.
Ability to collaborate with content and UX teams to develop question-and-answer-centric content, FAQs, and landing pages tailored to user intent.
Strong research, critical thinking, and problem-solving skills, with attention to detail and the ability to manage multiple projects remotely.
Excellent written and verbal communication skills and the ability to present findings and recommendations clearly to non-technical stakeholders.
Previous experience in a digital agency or growth marketing environment is preferred; familiarity with AI-driven search and chat interfaces is a plus.
Bachelor’s degree in marketing, communications, business, data analytics, or a related field, or equivalent practical experience.

Work arrangement
Yes