Search Engine Analyst

Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium businesses, and established enterprises drive growth through data-driven digital strategies. The team focuses on generating qualified leads, increasing revenue, and maximizing marketing ROI by combining creative thinking with in-depth analytics. Core services include Google and Meta Ads, SEO, PPC management, conversion rate optimization, e-commerce marketing, lead generation, and marketing analytics using tools such as GA4 and Looker Studio. Grayson Digital emphasizes transparent reporting, measurable KPIs, and customized growth strategies tailored to each client’s needs. The agency operates as a dedicated growth partner for organizations seeking to scale paid campaigns, improve search rankings, and build predictable, high-performing marketing engines.
Role Description The Search Engine Analyst is a full-time, remote role responsible for optimizing search engine performance across paid and organic channels. Day-to-day tasks include conducting keyword research, analyzing campaign and website performance data, and identifying opportunities to improve click-through rates, conversions, and overall ROI. The role involves collaborating with marketing and content teams to refine targeting, update ad copy, support SEO initiatives, and contribute to landing page optimization. The Search Engine Analyst will prepare clear performance reports, provide recommendations based on data insights, and participate in continuous testing and experimentation to enhance search engine marketing outcomes. This role requires a focus on accuracy, attention to detail, and an ability to manage multiple client projects and deadlines in a remote environment.
Qualifications
Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret metrics, identify trends, and make optimization recommendations.
Candidates should possess solid Research and Keyword Research skills to discover high-value search terms and inform SEO and SEM strategies.
Candidates should possess effective Communication skills to present insights, collaborate with cross-functional teams, and explain complex data in a clear manner.
Candidates should possess familiarity with search engine marketing and optimization tools (e.g., Google Ads, Google Analytics/GA4, Search Console, SEO tools) and an understanding of PPC and SEO best practices.
Relevant qualifications include experience in digital marketing or performance marketing, strong Excel or spreadsheet skills, and a bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent practical experience).
Additional beneficial skills include experience with A/B testing, dashboard tools such as Looker Studio, basic understanding of CRO and landing page best practices, and the ability to work independently in a remote, deadline-driven environment.

Work arrangement
Yes