Senior Officer - Sales

Job Description
Job Title:
Senior Officer - Sales
Department: Sales & Marketing
Location: Sambalpur, Jharsuguda, Sundargarh, Bargarh, and Kalahandi
Districts
Reporting
To: Regional Sales Manager / Branch Manager
Grade/Band:
O3
Employment
Type: Permanent
Job Purpose
The purpose of this role is to drive and manage
secondary sales operations across the assigned territory (Sambalpur,
Jharsuguda, Sundargarh, Bargarh, and Kalahandi districts), achieve regional
revenue and volume targets, expand market reach, and effectively handle
institutional calls to maximize brand presence and business growth.
Key
Responsibilities
·
Secondary Sales Management: Plan and execute secondary
sales strategies to achieve monthly and quarterly volume and value targets
across assigned districts.
·
Territory Expansion: Identify new retail and
distribution partners, expand market penetration, and ensure proper product
placement in Sambalpur, Jharsuguda, Sundargarh, Bargarh, and Kalahandi.
·
Institutional Calls: Manage, nurture, and convert
institutional client accounts through scheduled visits, presentations, and
tailored commercial proposals.
·
Channel Partner Management: Build and maintain strong,
collaborative relationships with distributors, dealers, and retailers to ensure
smooth order processing and stock availability.
·
Market Monitoring & Competitor Analysis: Keep
track of competitor activities, pricing trends, and market demand within the
region, providing regular feedback to management.
·
Collection & Debt Management: Ensure timely
payment collections and manage outstanding balances within agreed credit limits
from channel partners.
·
Promotional Activities: Implement local marketing
initiatives, trade schemes, and promotional campaigns to drive product pull and
brand awareness.
·
Reporting & Documentation: Maintain accurate daily
call reports, sales trackers, secondary sales data, and visit logs.
Compliance
& Governance
·
Ensure adherence to company sales policies,
credit terms, and standard operating procedures.
·
Maintain compliance with applicable statutory
and commercial requirements in the region.
·
Support internal sales audits and reviews.
Educational
Qualification
Essential:
Graduate in any discipline (Business Administration, Commerce, or related
fields preferred)
Preferred:
MBA / PGDM in Sales & Marketing or equivalent certification
Experience
Minimum
Experience Required:
5–10 Years in FMCG / FMCD / relevant industry sales
Preferred
Experience:
Secondary sales management, channel distribution, and
dealer network handling
B2B or institutional sales experience
Technical
Competencies
·
Strong understanding of secondary sales channel
dynamics and distribution networks.
·
Proficiency in territory planning, beat
scheduling, and route optimization.
·
Familiarity with CRM software and sales
reporting tools (e.g., MS Excel, mobile sales apps).
·
Knowledge of local market conditions and business
acumen across the specified districts.
Behavioral
Competencies
·
Negotiation & Persuasion Skills
·
Communication & Relationship Building
·
Result-Oriented & Target-Driven
·
Problem-Solving & Decision Making
Key
Stakeholders
Internal
Stakeholders
·
Sales & Distribution Management
·
Logistics, Supply Chain & Accounts External Stakeholders
·
Distributors, Dealers & Retailers
·
Institutional Clients
·
Local Trade Associations
Working
Conditions (if applicable)
Travel
Requirement: [Yes –Travel across assigned districts]

Experience
5 - 10 Years

Employment type
Permanent

Work arrangement
No