Senior Product Marketing Manager

About Pine Labs
Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to help them simplify payments, improve customer experiences and unlock new opportunities for growth.
The Role
We are looking for a Senior Product Marketing Manager – GTM & Brand to lead Product Marketing initiatives for the India market. This role will work closely with Product, Sales, Business and Marketing teams to understand customer and market needs, build differentiated product positioning and take new products and features to market. The ideal candidate will bring strong Product Marketing and Go-To-Market experience, along with the ability to build compelling product narratives and support brand-led marketing initiatives.
Key Responsibilities
Product Marketing & GTM
• Develop and execute Go-To-Market strategies for new products, features and solutions in India.
• Work with Product and Business teams to understand product value, customer needs and business objectives.
• Define product positioning, messaging and value propositions for different customer segments.
• Develop launch plans covering target audience, messaging, channels, campaigns and sales readiness.
• Support product adoption and identify opportunities to improve market penetration.
Market & Customer Research
• Conduct market, customer and competitor research to identify trends, opportunities and customer pain points.
• Develop customer insights, personas and use cases to strengthen product positioning.
• Translate research findings into actionable recommendations for Product, Sales and Marketing teams.
• Gather feedback from customers and Sales teams to continuously improve product messaging and GTM strategy.
Sales Enablement
• Partner with Sales and Business teams to improve product communication and sales effectiveness.
• Create pitch decks, product presentations, one-pagers, battlecards, FAQs, case studies and other sales collateral.
• Develop clear narratives that help Sales teams communicate product value and differentiation.
• Support product launches through sales training and enablement sessions.
Brand & Product Storytelling.
• Build strong and differentiated narratives around Pine Labs' products and solutions.
• Partner with Brand, Content, PR and Creative teams to develop product-led campaigns and communications.
• Translate complex fintech and technology offerings into simple, relevant and compelling customer stories.
• Support thought leadership and industry-facing initiatives around key products and solutions.
Cross-functional Collaboration
• Work closely with Product, Sales, Business, Brand, Content, PR and Leadership teams.
• Drive alignment across teams during product launches and GTM initiatives.
• Manage external agencies and partners wherever required.
• Act as the voice of the customer within product and marketing discussions.
What matters in this role
• 4-7 years of experience in Product Marketing, GTM Marketing, Solutions Marketing or a related role.
• Strong experience in B2B Product Marketing, preferably within Fintech, Payments, SaaS, Banking or Technology.
• Proven experience in launching products or features in the Indian market.
• Strong understanding of market research, customer insights, competitive analysis, positioning and messaging.
• Hands-on experience with Sales Enablement and working closely with Sales/Business teams.
• Experience in Brand Marketing, product storytelling or integrated campaigns is a strong plus.
• Strong understanding of Indian customers, market dynamics and competitive landscape.
• Excellent communication and storytelling skills, with the ability to simplify complex products.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to operate both strategically and hands-on in a fast-paced environment.
Success Looks Like
Understand the market → Identify customer needs → Position the product → Build the GTM → Launch → Enable Sales → Drive adoption → Strengthen the product story.
What we value in our people.
• You take the Shot: You decide fast and deliver right
• You are the CEO of what you do: You show ownership and make things happen.
• You own tomorrow: You build solutions for the merchants and do the right thing.
• You sign your work like an artist: You seek to learn and take pride in the work you do.
• You are the Sherpa: You take people along and act in the interest of Pine Labs.
• You care with tough love: You empower others and help people grow.

Work arrangement
No