Head of Retail Relationships

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.
Who We Are.
Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting. Our business has evolved into a world-class, multifaceted brokerage with offices across six regions. Through continuous investment in innovative trading technology, Axi delivers a comprehensive trading experience for retail, professional and institutional clients around the world.
Let’s talk about the cool stuff you will do at Axi!
As Head of Retail Relationships, you will be Axi’s senior sales leader for the retail and partner business across the UK, EU and LATAM, based in Cyprus.
You will own the full client lifecycle — from acquisition and activation through to retention and reactivation — while leading a high-performing, multi-lingual sales team. You will be responsible for delivering sustainable growth across funded accounts, net deposits, revenue and active clients, while maintaining the highest standards of client outcomes, conduct and regulatory compliance.
Your EDGE Assignment
Sales Leadership & Performance
Lead and develop a high-performing, multi-lingual sales team across acquisition, retention and account management.
Set targets, KPIs and performance standards through regular coaching, pipeline reviews, 1:1s and performance management.
Build effective sales processes, playbooks, incentive structures and team development plans.
Foster a culture of accountability, collaboration, integrity and continuous improvement.
Client Growth & Retention
Drive FTD, net deposit, revenue and active-client growth across the UK, EU and LATAM.
Develop acquisition, outbound, retention and reactivation strategies across Retail, High Value, SME/Institutional and White Label segments.
Use client and CRM insights to improve conversion, retention, reactivation and lifetime value.
Partner with Marketing, Onboarding, CX and other teams to improve lead quality, onboarding and the overall client experience.
Partner & Commercial Management
Develop and manage IB, affiliate and White Label partnerships across key markets.
Identify and onboard strategic partners and negotiate commercial terms within approved frameworks.
Monitor partner performance, quality, ROI and regulatory compliance.
Represent Axi at relevant industry events, expos and partner meetings.
KPIs, Reporting & Commercial Operations
Establish and monitor KPIs covering leads, conversion, FTDs, net deposits, revenue, trading activity, retention, reactivation and client activity.
Maintain strong CRM discipline, sales reporting and forecasting.
Manage team budgets, cost of acquisition and contribution to regional P&L.
Use CRM, telephony and BI tools to identify opportunities and continuously improve sales performance.
Risk, Compliance & Client Outcomes
Ensure sales activity complies with applicable FCA, CySEC/MiFID II, ESMA and international regulatory requirements.
Ensure correct client entity, cross-border servicing, financial promotions, appropriateness and risk requirements are followed.
Promote fair, clear and compliant client communications and good client outcomes.
Work closely with Compliance, Risk and other stakeholders on complaints, AML/CTF, vulnerable clients and regulatory matters.
Are you the one?
Experience
8+ years’ sales experience within online CFD/FX brokerage.
5+ years’ experience leading and managing sales teams across acquisition and retention.
Proven achievement of FTD, net deposit and revenue targets.
Experience within FCA- and CySEC-regulated environments; LATAM experience is highly desirable.
Proven experience managing IB, affiliate and White Label networks.
Experience building sales processes, KPI frameworks and team structures across multiple jurisdictions.
Product & Market Knowledge
Strong knowledge of CFDs and leveraged products across FX, indices, commodities, shares and crypto where permitted.
Strong understanding of margin, leverage, spreads, swaps and execution models.
Experience with MetaTrader 4/5 and CRM, telephony, BI and sales analytics tools.
Understanding of retail trader behaviour, client lifecycle economics, CPA, LTV, churn and reactivation.
Regulatory & Commercial
Strong knowledge of FCA, MiFID II, ESMA/CySEC and AML/CTF requirements.
CySEC Advanced Certification, or willingness to obtain it within six months.
Strong commercial, negotiation, forecasting and stakeholder management skills.
Experience managing budgets and contributing to P&L performance.
Leadership & Communication
Hands-on, visible leader with a strong coaching and performance-management approach.
Proven ability to build engaged, high-performing and diverse teams.
Strong communication, influencing and stakeholder management skills.
High level of integrity and sound commercial and ethical judgement.
Comfortable working across multi-lingual, multi-cultural and fast-paced environments.
Languages & Education
Fluent English is required.
Spanish and/or Portuguese is highly desirable; additional European languages are an advantage.
Degree in Business, Finance, Economics or a related field, or equivalent professional experience.
Desirable
Experience working across LATAM markets.
Experience managing complex IB, affiliate and White Label partner networks.
Additional European or regional language skills.
Experience operating in a multi-jurisdictional, regulated CFD/FX environment.
Axi's bag of delights
Competitive salary with an attractive performance-based incentive structure.
Extensive learning and development opportunities, including professional training, certifications and personal development.
Private Health Insurance.
21 days annual leave, plus study, volunteer and sick leave.
Hybrid working environment.
Team-building experiences and company events.
Opportunity to lead and develop an established Business Development team.
Clear career progression opportunities into broader Commercial leadership positions.
Join a collaborative, entrepreneurial and internationally recognised fintech organisation.
Axi's interview journey
Talent Acquisition Interview (45 minutes)
Hiring Manager Interview (60 minutes)
Final Interview (60 minutes)
Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.
At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.