Live opening · Posted 1 day ago

General Manager - Brand Marketing

KreditBee · Bangalore, Karnataka, India

Darwinbox No Full Time 10 - 15 Years

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At a glance

The key details from the original listing.

Posted 1 day ago

CompanyKreditBee

LocationBangalore, Karnataka, India

Experience10 - 15 Years

Job typeFull Time

Work modeNo

Source

Darwinbox

Listed1 day ago

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About the role

Description supplied by the original job listing.

Job Title: General Manager - Brand Marketing<h2 dir="ltr">About the Role</h2>We are seeking an experienced, strategic, and commercially oriented General Manager - Brand Marketing to lead KreditBee’s overall brand agenda and build the brand into a long-term driver of consumer preference, trust, customer acquisition, and sustainable business growth.The role will be responsible for defining and executing brand strategy, positioning, integrated campaigns, digital and social media, communication strategy, consumer insights, brand refresh, marketing effectiveness, and brand governance.The ideal candidate will have significant experience leading brand strategy and integrated marketing for a scaled consumer business, with a proven track record of building or transforming brands while maintaining a strong focus on business and commercial outcomes. The candidate should possess strong consumer intuition, creative judgment, analytical capabilities, commercial acumen, leadership skills, and the ability to translate long-term strategy into high-quality execution.<h2 dir="ltr">What You'll Do</h2><h3 dir="ltr">Brand Strategy & Leadership</h3><ul><li>Own KreditBee’s overall brand strategy, positioning, architecture, and long-term brand agenda.</li><li>Translate business priorities and consumer insights into a clear and differentiated brand strategy.</li><li>Lead annual and long-range brand planning across communication, campaigns, media, content, and consumer engagement.</li><li>Define the role and positioning of the KreditBee master brand across its expanding portfolio of financial products and services.</li><li>Build and track brand salience, awareness, consideration, preference, trust, and other relevant brand health metrics.</li><li>Ensure the brand continues to evolve in line with changing consumer expectations, category dynamics, competitive landscape, and business priorities.</li><li>Establish clear brand principles and frameworks to guide communication and consumer experiences across touchpoints.</li></ul><h3 dir="ltr">Brand as a Business Growth Lever</h3><ul><li>Partner with Business, Growth, Product, Analytics, and other teams to connect brand initiatives with acquisition, conversion, cross-sell, retention, and long-term customer value.</li><li>Strengthen performance marketing through stronger propositions, creative strategy, brand familiarity, and consumer understanding.</li><li>Drive brand-led initiatives that improve organic acquisition across SEO, GEO, content, social, and emerging discovery channels.</li><li>Build frameworks that connect brand investments with medium- and long-term commercial outcomes.</li><li>Develop an integrated approach where brand and performance marketing operate as a connected growth engine.</li><li>Identify opportunities to use brand strength to improve customer acquisition efficiency, conversion, engagement, and loyalty.</li><li>Bring a strong commercial perspective to brand investment and prioritisation decisions.</li></ul><h3 dir="ltr">Integrated Marketing & Campaigns</h3><ul><li>Lead major integrated marketing campaigns end-to-end, from consumer and business problem definition through creative strategy, media planning, execution, and measurement.</li><li>Translate consumer insights and business objectives into compelling propositions, communication territories, and campaign platforms.</li><li>Develop campaigns across digital, video, television, outdoor, partnerships, content, social media, and other relevant channels.</li><li>Set high standards for creative distinctiveness, execution quality, consistency, and marketing effectiveness.</li><li>Work closely with creative, media, digital, production, and other agency partners to deliver high-quality campaigns.</li><li>Ensure campaigns are aligned with brand strategy, business objectives, customer needs, and target audience insights.</li><li>Evaluate campaign performance and continuously improve creative and media effectiveness.</li></ul><h3 dir="ltr">Digital & Social Media</h3><ul><li>Own KreditBee’s overall digital and social media brand strategy.</li><li>Define channel strategy, content architecture, social campaigns, creator/influencer initiatives, and digital-first brand properties.</li><li>Define the role of digital platforms across brand building, consumer engagement, financial education, reputation, and acquisition.</li><li>Build a distinctive, contemporary, and relevant digital presence for KreditBee.</li><li>Develop strategies to strengthen organic discovery, engagement, and consumer consideration across digital platforms.</li><li>Partner with internal Digital, Social Media, Content, Growth, and Performance Marketing teams to deliver integrated digital initiatives.</li><li>Connect digital performance metrics with broader brand and business outcomes.</li><li><span style="font-family:Calibr

Experience
10 - 15 Years

Employment type
Full Time

Work arrangement
No

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