Vice President of Product Business Development

Vice President, Product Business Development
Location: United States | Full-Time | Remote / Hybrid / On-site
Reports To: Chief Executive Officer
About the Role
We are looking for a Vice President, Product Business Development to lead the commercial development of products and identify new business opportunities that connect product capabilities with customer, market, and revenue objectives.
This is a senior leadership role responsible for developing product-focused business strategies, identifying market opportunities, building strategic relationships, and supporting the commercial growth of the product portfolio. The VP will work closely with executive leadership and partner with Product, Sales, Business Development, Marketing, Operations, Technology, Customer Success, Risk, and Compliance.
The role requires a commercially minded product leader who understands customer needs, market dynamics, product positioning, and business development, with the ability to translate product capabilities into scalable commercial opportunities.
Responsibilities
• Develop and execute product business development strategies aligned with company growth objectives.
• Identify new markets, customer segments, commercial opportunities, and strategic use cases for existing and future products.
• Evaluate market demand, competitive positioning, customer requirements, and commercial potential for product initiatives.
• Build and maintain relationships with strategic customers, enterprise clients, institutional users, technology partners, and other relevant stakeholders.
• Develop product-focused business plans, market-entry strategies, commercialization roadmaps, and revenue opportunities.
• Partner with Product leadership to translate customer and market feedback into product priorities and development opportunities.
• Work closely with Sales and Business Development teams to develop go-to-market strategies, sales opportunities, and product commercialization programs.
• Support product launches by coordinating commercial positioning, target customers, partnerships, pricing considerations, and market activation plans.
• Identify partnership opportunities that can expand product distribution, market access, customer acquisition, technology capabilities, or commercial reach.
• Lead senior-level commercial discussions, presentations, negotiations, and strategic product-related engagements.
• Develop strategic account and product expansion plans for priority customers and markets.
• Monitor product performance, customer adoption, market trends, competitive activity, and commercial KPIs.
• Establish product business development dashboards, pipeline reporting, performance metrics, and executive reporting processes.
• Work with Finance to evaluate product economics, revenue opportunities, business cases, pricing models, and commercial investments.
• Collaborate with Operations, Risk, Compliance, and Legal to ensure product commercialization strategies are operationally practical and appropriately structured.
• Gather customer insights and market intelligence to identify opportunities for new products, product enhancements, and commercial expansion.
• Lead cross-functional initiatives involving product development, commercialization, partnerships, customer acquisition, and market expansion.
• Prepare executive-level business cases, market assessments, product opportunity analyses, and strategic recommendations.
• Monitor emerging technologies, industry trends, competitor offerings, and customer expectations to identify new product opportunities.
• Develop scalable processes for product commercialization, market development, partnership coordination, and product-related business development.
• Build, lead, and develop a high-performing product business development team as organizational needs expand.
• Maintain a high standard of commercial judgment, customer focus, ownership, collaboration, and execution discipline.
What We're Looking For
We are looking for a senior product and business development leader who combines commercial strategy, product understanding, customer insight, and strong relationship-building capabilities. You should be comfortable working across product and commercial functions and turning market opportunities into actionable business initiatives.
The strongest candidates will typically have:
• 20+ years of progressive experience in product management, business development, product strategy, commercialization, partnerships, sales, or related leadership roles.
• Significant senior leadership experience connecting product development with commercial strategy, market expansion, or revenue growth.
• Demonstrated ability to identify product opportunities and develop strategies for commercialization and market adoption.
• Strong experience working with enterprise customers, institutional clients, strategic partners, technology providers, or other complex B2B stakeholders.
• Proven ability to develop go-to-market strategies, product business plans, commercialization roadmaps, and strategic account plans.
• Strong understanding of product positioning, customer segmentation, market analysis, competitive intelligence, and commercial planning.
• Excellent executive communication, presentation, negotiation, and relationship-management skills.
• Strong analytical and financial skills, with the ability to evaluate market opportunities, product economics, business cases, and commercial performance.
• Demonstrated ability to collaborate effectively with Product, Sales, Business Development, Marketing, Operations, Technology, Finance, Risk, and Compliance.
• Experience leading product launches, commercialization initiatives, strategic partnerships, or market expansion programs.
• Strong understanding of customer lifecycle, product adoption, retention, and long-term commercial value.
• Ability to balance customer requirements, product capabilities, commercial objectives, operational considerations, and risk requirements.
• Experience building scalable product commercialization and business development processes in a growing organization.
• Bachelor's degree in Business, Finance, Economics, Marketing, Product Management, Technology, or a related field required. MBA or equivalent advanced business education is a plus.
Experience in financial services, fintech, payments, banking, brokerage, trading, technology, or digital assets is a plus.
Location and Work Arrangement
This position is based in the United States and may be performed remotely, through a hybrid arrangement, or on-site depending on location and business needs.
Travel will be required as needed for customer meetings, product strategy sessions, strategic partnerships, executive meetings, conferences, industry events, and market development activities.
Compensation and Benefits
We offer a competitive executive compensation package, including:
• Competitive executive base salary
• Annual performance-based incentive
• Equity appreciation opportunities
• 401(k) retirement benefits
• Medical, dental, and vision insurance
• Paid time off and company holidays
• Professional development and industry training
• Reimbursement for approved business travel
Final compensation will depend on experience, qualifications, geographic location, and the scope of the role.

Work arrangement
Yes