Vice President of Brand Innovation

Vice President, Brand Innovation
Location: Los Angeles, California | Full-Time | Remote / Hybrid / On-site
Reports To: Managing Partner
About the Role
We are looking for a Vice President, Brand Innovation to lead the development, evolution, and innovation of the organization’s brand strategy and market presence.
This is a senior leadership role responsible for identifying new opportunities to strengthen brand positioning, develop differentiated brand initiatives, and create more effective ways to connect the organization with customers, partners, and the broader market. The VP will combine strategic thinking, creative direction, market awareness, and commercial judgment to ensure the brand remains relevant and competitive as the organization grows.
You will work closely with Marketing, Product, Business Development, Sales, Customer Experience, and senior leadership. Because the organization is still being built, this role will have significant influence over how the brand is positioned, developed, communicated, and continuously improved.
Responsibilities
• Lead the overall brand innovation strategy and establish a long-term framework for brand development.
• Identify emerging customer expectations, market trends, cultural shifts, and new opportunities that may influence brand strategy.
• Develop innovative brand concepts, initiatives, campaigns, and experiences that strengthen market differentiation.
• Evaluate the effectiveness of existing brand positioning and identify opportunities for improvement.
• Partner with Marketing leadership to translate brand strategy into integrated initiatives across relevant channels.
• Work closely with Product and Customer Experience teams to ensure brand strategy is reflected consistently throughout the customer journey.
• Develop new approaches to brand storytelling, messaging, positioning, and audience engagement.
• Conduct research into customer preferences, competitive positioning, industry trends, and emerging brand practices.
• Establish frameworks for evaluating new brand concepts and determining their strategic and commercial potential.
• Support the development of brand architecture, messaging frameworks, visual direction, and communication standards.
• Identify opportunities to expand brand awareness across new customer segments, markets, partnerships, and channels.
• Collaborate with Business Development and Partnerships teams on brand-related strategic initiatives and external opportunities.
• Work with internal stakeholders to maintain consistency between brand strategy, customer expectations, and business objectives.
• Monitor brand performance, market perception, customer feedback, and relevant competitive developments.
• Develop executive-level reporting and recommendations regarding brand performance and innovation priorities.
• Manage external agencies, creative partners, consultants, and other specialized resources when required.
• Establish processes that encourage continuous experimentation, evaluation, and improvement of brand initiatives.
• Build, lead, and develop a high-performing brand innovation team as organizational needs expand.
• Maintain a high standard of creativity, strategic discipline, consistency, and commercial judgment across all brand initiatives.
What We're Looking For
We are looking for a senior brand leader who combines strategic brand expertise with creativity, commercial awareness, and strong execution capabilities. You should be comfortable developing new ideas while maintaining a clear connection between brand initiatives and broader business objectives.
The strongest candidates will typically have:
• 20+ years of progressive experience in brand management, brand strategy, marketing, creative strategy, communications, or related fields.
• Significant leadership experience overseeing brand strategy, brand development, marketing innovation, or related functions.
• Demonstrated experience developing and implementing differentiated brand strategies in competitive markets.
• Strong understanding of brand positioning, customer perception, audience development, messaging, and market differentiation.
• Experience identifying emerging trends and translating them into practical brand opportunities.
• Strong creative judgment combined with disciplined strategic and commercial thinking.
• Demonstrated ability to manage complex brand initiatives from concept through execution and evaluation.
• Experience collaborating closely with Marketing, Product, Sales, Business Development, Customer Experience, and executive leadership.
• Strong understanding of customer behavior, market dynamics, competitive positioning, and evolving communication channels.
• Excellent presentation, communication, storytelling, and executive relationship-building skills.
• Strong project management and organizational abilities with the capacity to manage multiple initiatives simultaneously.
• The ability to balance creativity and experimentation with consistency, governance, and measurable business objectives.
• Bachelor's degree in Marketing, Business, Communications, Design, or a related field required. MBA or advanced degree is preferred.
Experience in financial services, fintech, technology, payments, digital platforms, consumer brands, or other highly competitive industries is a plus.
We are also interested in candidates from established brands, technology companies, agencies, consulting firms, financial services organizations, consumer businesses, and high-growth companies with strong brand development functions.
Location and Work Arrangement
This position is based in Los Angeles, California. We offer remote, hybrid, and on-site working arrangements depending on the individual, location, and business needs.
Travel will be required as needed for leadership meetings, creative sessions, partner discussions, industry events, strategic planning, and other business requirements.
Compensation and Benefits
We offer a competitive executive compensation package, including:
• Competitive executive base salary
• Annual performance-based incentive
• Equity appreciation opportunities
• 401(k) retirement benefits
• Medical, dental, and vision insurance
• Paid time off and company holidays
• Professional development and industry training
• Reimbursement for approved business travel
Final compensation will depend on experience, qualifications, and the scope of the role.

Work arrangement
Yes