Marketing Operations and Business Strategy Specialist

Vice President, Marketing Operations & Business Strategy
Location: United States | Full-Time | Remote / Hybrid / On-site
Reports To: Chief Executive Officer / Chief Marketing Officer
About the Role
We are looking for a Vice President, Marketing Operations & Business Strategy to lead marketing operations, business planning, performance management, and strategic initiatives that improve marketing effectiveness and support the organization's long-term growth.
This is a senior leadership role responsible for building scalable marketing processes, aligning marketing investments with business objectives, and ensuring that marketing activities are planned, measured, and executed efficiently. The VP, Marketing Operations & Business Strategy will connect marketing strategy with operational execution, financial planning, performance analysis, and cross-functional coordination.
You will work closely with executive leadership and leaders across Marketing, Sales, Business Development, Product, Finance, Technology, and Operations. The role will help establish clear operating priorities, improve resource allocation, strengthen performance reporting, and ensure marketing initiatives contribute to measurable commercial outcomes.
Because the organization is continuing to grow, this position will have significant influence over marketing planning, budgets, workflows, systems, performance metrics, and business strategy. The ideal candidate combines analytical thinking, operational discipline, commercial awareness, and strategic leadership with the ability to manage complex initiatives in a fast-moving environment.
Responsibilities
Lead the marketing operations function, including planning, budgeting, workflow management, systems, analytics, reporting, and performance optimization.
Develop marketing operating plans that translate company objectives into clear priorities, initiatives, timelines, resource requirements, and measurable targets.
Partner with executive leadership to establish marketing strategies that support business growth, customer acquisition, brand positioning, and revenue objectives.
Oversee annual and quarterly marketing planning processes, ensuring alignment between business priorities, campaign activities, budgets, and expected results.
Manage marketing budget planning, allocation, tracking, forecasting, and performance against approved spending.
Establish marketing KPIs, dashboards, reporting standards, and performance review processes to provide leadership with visibility into results.
Analyze campaign performance, customer acquisition costs, conversion rates, engagement metrics, and other marketing indicators to identify improvement opportunities.
Partner with Finance to evaluate marketing investments, forecast expenditures, monitor costs, and assess the financial impact of marketing initiatives.
Work closely with Sales and Business Development to align marketing programs with lead generation, pipeline development, customer acquisition, and revenue growth.
Coordinate cross-functional initiatives involving Marketing, Product, Technology, Sales, Business Development, Finance, and Operations.
Develop standardized workflows for campaign planning, project tracking, approvals, resource allocation, and post-campaign evaluation.
Oversee the selection, implementation, and optimization of marketing technology, CRM platforms, automation tools, analytics systems, and reporting infrastructure.
Evaluate marketing processes and identify opportunities to improve efficiency, reduce operational bottlenecks, and increase team productivity.
Develop business cases and strategic recommendations for marketing initiatives, market expansion opportunities, customer programs, and new commercial priorities.
Conduct market and business performance analysis to identify trends, competitive developments, customer opportunities, and potential growth areas.
Support business strategy development by assessing market opportunities, customer segments, commercial priorities, and the resources required to achieve growth objectives.
Establish processes for measuring marketing return on investment and evaluating the effectiveness of campaigns, channels, and strategic initiatives.
Monitor marketing project execution to ensure activities remain aligned with approved budgets, timelines, objectives, and performance expectations.
Partner with Product and Technology teams to improve marketing data quality, reporting capabilities, workflow automation, and operational systems.
Prepare executive-level business reviews, marketing performance reports, forecasts, strategic plans, and decision-support materials.
Develop resource planning frameworks to ensure marketing teams have the appropriate staffing, capabilities, tools, and budgets to meet business objectives.
Establish operating standards for external agencies, vendors, contractors, and other marketing partners, including performance expectations and reporting requirements.
Lead continuous improvement initiatives that strengthen accountability, planning discipline, operational consistency, and marketing effectiveness.
Build, lead, and develop a high-performing marketing operations and business strategy team as organizational requirements expand.
What We're Looking For
We are looking for a senior marketing operations and business strategy leader who combines strong analytical capabilities with operational expertise, financial discipline, and commercial judgment. The ideal candidate can develop structured operating processes, interpret business performance data, and translate strategic priorities into practical plans that produce measurable results.
The strongest candidates will typically have:
20+ years of progressive experience in marketing operations, business strategy, marketing management, business operations, revenue operations, or a related field.
Significant leadership experience managing marketing operations, strategic planning, performance management, or cross-functional business initiatives.
Demonstrated experience developing marketing operating plans, budgets, performance frameworks, and business planning processes.
Strong understanding of marketing strategy, campaign operations, customer acquisition, performance measurement, and commercial planning.
Experience managing marketing budgets, forecasting expenditures, evaluating investments, and improving resource allocation.
Strong analytical and financial skills, including experience with business performance analysis, marketing ROI, forecasting, and executive reporting.
Proven ability to align Marketing with Sales, Business Development, Product, Finance, Technology, and Operations.
Experience developing KPIs, dashboards, management reports, and performance reviews for senior leadership.
Familiarity with CRM platforms, marketing automation systems, analytics tools, project management platforms, and business intelligence solutions.
Demonstrated ability to improve operational workflows, standardize processes, and implement scalable operating practices.
Experience supporting business strategy, market assessments, growth planning, and commercial decision-making.
Strong project and program management skills, with the ability to coordinate multiple initiatives and competing priorities.
Excellent communication and presentation skills, including the ability to explain analytical findings and strategic recommendations to executive stakeholders.
Strong leadership and organizational skills, with the ability to develop teams and build effective cross-functional relationships.
Bachelor's degree in Marketing, Business, Finance, Economics, Analytics, or a related field required. MBA or another advanced degree is strongly preferred.
Experience in financial services, fintech, payments, banking, brokerage, trading, investment management, SaaS, or technology is a plus, but it is not required.
We are also interested in candidates from technology companies, financial institutions, consulting firms, consumer businesses, software companies, and other organizations with established marketing operations or business strategy functions.
Location and Work Arrangement
This position is based in the United States. The company offers remote, hybrid, and on-site working arrangements depending on the individual, location, and business needs.
Travel may be required as needed for executive meetings, marketing planning sessions, business reviews, vendor discussions, strategic planning, industry conferences, and team activities.
Compensation and Benefits
The company offers a competitive executive compensation package, including:
Competitive executive base salary
Annual performance-based incentive
Equity appreciation opportunities
401(k) retirement benefits
Medical, dental, and vision insurance
Paid time off and company holidays
Professional development and industry training
Reimbursement for appro

Work arrangement
No