Director of Outreach and Recruitment

AMDA College of the Performing Arts, with campuses in New York City and Hollywood, is one of the foremost post-secondary performing arts colleges in the country. AMDA offers various pathways for students to receive unparalleled performing arts education taught by world-class industry professionals, including Professional Conservatory Certificates as well as undergraduate and graduate degrees (Bachelor of Fine Arts, Bachelor of Arts, Associate of Occupational Studies, Master of Fine Arts and Master of Arts).
AMDA is seeking a Director of Outreach and Recruitment to provide strategic and operational leadership for AMDA’s domestic and international recruitment efforts. This role leads AMDA’s outreach teams, develops nationwide and international territory strategies, oversees recruitment travel and event planning, and manages the outreach budget. Working closely with institutional leadership, the Director ensures that outreach initiatives support AMDA’s enrollment objectives across both campuses.
This hybrid position may be based at AMDA’s Hollywood campus in Los Angeles or its New York City campus. The role combines long-term planning with hands-on team leadership and field engagement. Some travel is required, including evenings and weekends.
Primary Responsibilities:
Recruitment Strategy and Territory Management
Develop and maintain AMDA’s domestic and international outreach strategy, including territory planning and market prioritization.
Evaluate market performance and identify opportunities to strengthen outreach and recruitment efforts.
Establish territory goals aligned with inquiry, application, admission, and enrollment objectives.
Support outreach team members in developing and executing strategies to achieve territory goals.
Partner with AMDA leadership on annual recruitment planning and market-investment decisions.
Team Leadership
Lead and develop a full-time team of territory-based domestic outreach representatives and part-time teams of in-person and virtual event facilitators.
Supervise and support the Enrollment Event Manager responsible for logistics related to national auditions, campus events, virtual programming, and outreach travel.
Recruit, onboard, train, and develop outreach team members as needed.
Conduct regular one-on-one meetings, territory reviews, and constructive performance discussions with team members.
Establish clear expectations and provide ongoing coaching, feedback, and support.
Partnerships and Relationship Building
Build and maintain relationships with high school counselors, theater and dance educators, private studio directors, community college advisors, and leaders of performing arts programs.
Represent AMDA, as needed, at Thespian festivals, dance conventions and competitions, performing and visual arts college fairs, and regional and national counselor events.
Identify and develop new partnership opportunities that support a strong and sustainable prospective-student pipeline.
Serve as a knowledgeable and trusted representative of AMDA within the performing arts education community.
Recruitment Events and Field Engagement
Develop the strategy and calendar for auditions, college fairs, school visits, recruitment events, and outreach travel.
Ensure outreach activities are appropriately staffed and that team members are prepared and equipped to represent AMDA effectively.
Occasional travel to priority markets to support team members, meet with partners, and maintain a strong understanding of local opportunities and needs.
Evaluate the effectiveness of recruitment events and field activities and recommend adjustments as appropriate.