Performance Marketing Excellence Director

Company Description Orcas Capital operates as an independent, accredited inspection and control organization committed to rigorous quality standards. The company follows the UNE-EN ISO/IEC 17020 framework, with defined procedures to ensure independence, impartiality, integrity, confidentiality, and security across all activities. Orcas Capital serves businesses, public administrations, and individuals who rely on its expertise and professionalism. The organization’s core strength lies in its technical team, which combines strong regulatory knowledge with a focus on honesty, transparency, and attention to detail. This commitment to quality contributes to lasting client trust and satisfaction.
Role Description The Performance Marketing Excellence Director is a full-time remote role responsible for leading Orcas Capital’s performance marketing strategy and execution. This role oversees end-to-end marketing planning, from defining market positioning and audience segments to selecting optimal channels and setting performance targets. Day-to-day responsibilities include conducting market research, analyzing data to identify growth opportunities, and optimizing campaigns for measurable results across digital and traditional channels. The Director collaborates closely with leadership and sales teams to align marketing initiatives with commercial objectives, manage budgets, and ensure consistent brand messaging. The role also involves establishing best practices, monitoring key performance indicators, and mentoring team members to drive continuous improvement in marketing effectiveness.
Qualifications
Demonstrated skills in Market Planning and Marketing Management to design and lead performance-focused marketing strategies.
Proficiency in Market Research to analyze customer behavior, competitive landscapes, and industry trends.
Strong foundation in Marketing to manage brand positioning, campaign development, and channel optimization.
Experience collaborating with Sales teams to align marketing initiatives with revenue goals and pipeline development.
Proven ability to use data and analytics tools to measure campaign performance and inform decision-making.
Excellent communication, stakeholder management, and leadership skills, with experience guiding cross-functional teams.
Background in performance marketing, growth marketing, or related roles; experience in regulated or B2B service environments is an advantage.
Bachelor’s degree in Marketing, Business, Economics, or a related field; advanced degree or relevant certifications are a plus.

Work arrangement
Yes