Vlogger and Social media executive

Vlogger & Social Media Executive — Kefilo
About Kefilo
Kefilo is a NutritionTech and personalised wellness transformation company combining functional nutrition, food science, fitness, mental wellness, technology and intelligent food systems.
We are looking for a full-time Vlogger & Social Media Executive who can become the face and storyteller of Kefilo's day-to-day journey and consistently create engaging content around our people, products, customers, food, wellness, experiments and business journey.
Role Overview
This is a hands-on content creation and social media role.
You will be responsible for planning, shooting, basic editing and publishing content across Kefilo's social media channels. The primary expectation is to create 30+ content pieces every month while continuously documenting the real journey of building Kefilo.
Key Responsibilities1. Kefilo Vlogging
Create regular vlogs documenting the real journey of Kefilo.
Cover product development, food R&D, kitchen/production activities, team life, customer stories, workshops, events and business milestones.
Develop recurring vlog formats and storytelling series.
Capture behind-the-scenes content that makes the Kefilo journey authentic and engaging.
Build a recognisable personal/content style around Kefilo.
2. Content Creation
Create 30+ content pieces every month.
Produce Reels, short-form videos, vlogs, stories and other social media content.
Generate content ideas based on Kefilo's products, nutrition, wellness, food innovation and daily activities.
Capture content during events, workshops, customer interactions, product development and team activities.
Repurpose long-form content into multiple short-form pieces.
3. Shooting & Basic Editing
Independently shoot high-quality mobile/video content.
Handle basic camera, lighting, audio and framing requirements.
Edit basic Reels, vlogs and short-form videos independently.
Add captions, hooks, transitions, music and basic graphics where required.
Coordinate with professional editors/designers for more complex content when needed.
Maintain an organised library of raw footage and edited content.
4. Social Media Management
Manage Kefilo's social media accounts on a day-to-day basis.
Publish content consistently according to the content calendar.
Write captions, hooks and basic post copy.
Manage Stories and regular social updates.
Monitor comments, messages and audience engagement.
Track content performance and identify what formats/topics are working.
5. Content Planning
Build and maintain a monthly content calendar.
Plan content around Kefilo's business activities, campaigns, products and events.
Maintain a healthy mix of:
Vlogs
Reels
Educational content
Behind-the-scenes content
Product content
Customer/transformation stories
Team content
Food and nutrition content
Founder/business journey
Trends and timely content
6. Storytelling & Brand Building
Make Kefilo's journey relatable, authentic and interesting to the audience.
Develop stories rather than simply recording activities.
Help establish Kefilo as a strong NutritionTech and wellness brand.
Identify interesting moments and convert them into content opportunities.
Maintain consistency in Kefilo's tone, positioning and visual identity.
7. Trend & Social Media Research
Monitor Instagram, YouTube and other relevant platforms for emerging formats and trends.
Identify content opportunities relevant to nutrition, wellness, food, fitness and startups.
Experiment with new content formats, hooks and storytelling styles.
Continuously improve content based on performance data.
Ideal Candidate
1–3 years of experience in vlogging, content creation, social media or digital media preferred.
Strong interest in video creation and storytelling.
Comfortable appearing on camera and interacting with people.
Good communication skills.
Able to independently shoot videos using a smartphone/camera.
Basic video editing skills using tools such as CapCut, Premiere Pro, VN, DaVinci Resolve or equivalent.
Understanding of Instagram Reels, YouTube Shorts and YouTube content.
Creative, energetic and comfortable working in a fast-moving startup environment.
Strong execution discipline and ability to consistently create content.
Nutrition, fitness, food, wellness or startup-content experience is an advantage.
Performance Expectations
AreaTargetContent pieces30+ per monthVlogsRegular/weeklyShort-form videosConsistent monthly outputSocial publishingConsistentContent calendarMonthlyBasic editingIn-houseContent performance trackingMonthly
Compensation & Employment
Full-time position
₹15,000–₹25,000 per month
Based in Bhubaneswar
Hands-on role with significant field/content activity
Opportunity to grow with Kefilo's content and brand function
Key Outcome
Build Kefilo's content engine by consistently documenting the company's real journey and turning it into 30+ high-quality, engaging content pieces every month while managing day-to-day social media publishing and audience engagement.

Work arrangement
No