Branding and Marketing Expert (Part-time, Equity only)

Job Description: Branding & Marketing Expert
Company: Kefilo
Location: Bhubaneswar, Odisha
Role Type: Equity-Based Founding Team Position
Work Mode: On-site
Commitment: 20–25 hours per week
About Kefilo
Kefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, gut health, preventive wellness, and lifestyle transformation. We are building a Nutrition Intelligence Engine that combines nutrition science, personalized wellness programs, technology, and intelligent food manufacturing to deliver measurable outcomes.
We are looking for a Branding & Marketing Expert who can take ownership of building Kefilo's brand, reaching the right premium audience, strengthening product-market fit, and driving measurable customer acquisition and business growth in Bhubaneswar.
Key Roles & Responsibilities
Brand Strategy & Positioning: Build and execute Kefilo's brand identity, messaging, differentiation, and positioning as a premium NutritionTech and wellness transformation company.
Marketing Strategy & Execution: Develop and execute practical, results-oriented marketing campaigns to reach premium professionals, entrepreneurs, corporate communities, and other relevant customer segments in Bhubaneswar.
Content & Digital Branding: Plan and coordinate high-quality content, founder branding, social media campaigns, customer transformation stories, testimonials, and educational content across relevant digital platforms.
Customer Acquisition & Growth: Build and optimise marketing funnels, lead-generation campaigns, referral systems, and conversion strategies to generate qualified leads and paying customers.
Ground-Level Marketing & Partnerships: Develop partnerships with corporates, coworking spaces, professional communities, doctors, clubs, and other relevant organisations to create customer acquisition opportunities.
Product-Market Fit & Customer Insights: Research target audiences, understand customer objections, analyse feedback, and refine messaging, offers, and campaigns to improve conversion and retention.
Campaign & Performance Management: Define measurable marketing KPIs, track campaign performance, manage budgets, and continuously improve lead quality, conversion rates, customer acquisition cost, and return on marketing investment.
Brand Growth & Team Coordination: Build repeatable marketing processes, coordinate with internal team members and external creators, and establish a scalable brand and customer acquisition engine for Kefilo.
Ideal Candidate
Proven experience in branding, growth marketing, digital marketing, or go-to-market execution.
Demonstrated ability to build a brand, acquire customers, and execute campaigns with measurable business outcomes.
Strong understanding of positioning, marketing funnels, customer psychology, content strategy, and performance marketing.
Experience in consumer brands, NutritionTech, foodtech, wellness, healthcare, or premium lifestyle businesses is preferred.
Ability to execute on the ground in Bhubaneswar rather than limiting the role to strategy and presentations.
Entrepreneurial mindset, ownership mentality, and willingness to build a business from an early stage.
Equity-Based Engagement Terms
This is an equity-based founding team opportunity, with no fixed salary at the current stage.
Expected commitment: 20–25 hours per week, on-site in Bhubaneswar.
Fixed compensation may be introduced after funding and revenue stabilisation.
Equity will be discussed based on expertise, contribution, responsibilities, demonstrated results, and long-term commitment.
Core founding team equity will be subject to a five-year vesting structure and mutually agreed terms.
The selected candidate will have the opportunity to shape Kefilo's brand, go-to-market strategy, customer acquisition engine, and long-term growth.
Application Process
Interested candidates should share their updated CV or LinkedIn profile, along with examples of brands or campaigns they have worked on, customer acquisition results, and relevant portfolio links. Shortlisted candidates will proceed through strategic discussions and a collaborative evaluation before any founding team agreement.

Work arrangement
No