Offline Marketing Head

Company Description:-
Party Cruisers (India) Limited is a publicly listed company on the NSE since 2021, dedicated to redefining event experiences and making every occasion exceptional. Founded in 1994, the company specializes in exquisite weddings, corporate events, and comprehensive event solutions, working with trusted partners to ensure seamless execution. With a strong focus on end-to-end event management, Party Cruisers delivers convenience and global accessibility for clients. The organization values precision, inclusivity, teamwork, and career development, fostering a supportive environment for professionals. Guided by a vision to be a premier global destination for weddings and events, the company emphasizes transparency and collaboration in shaping the events industry.
Role Description:-
The Offline Marketing Head is a full-time, on-site role based in Mumbai, responsible for driving the company’s offline marketing strategy and brand presence. This role includes planning and executing integrated offline campaigns across print, outdoor, experiential, and partnership channels to promote weddings and corporate event services. The individual will oversee market analysis, budgeting, vendor management, and coordination with sales and operations teams to align marketing initiatives with business objectives. Daily activities involve supervising the creation of marketing materials, managing public relations activities, monitoring campaign performance, and optimizing initiatives based on data and feedback. The role also requires leading and mentoring the offline marketing team, ensuring consistent brand messaging and impactful client-facing communication.
Qualifications:-
Strong market planning and marketing management skills, with experience in designing and executing offline marketing strategies.
Proficiency in market research and analysis to identify trends, customer preferences, and competitive positioning.
Experience in sales collaboration and support, including lead generation and sales enablement for event services.
Established public relations skills, including media liaison, brand communication, and event-focused PR activities.
Proven experience (typically 7+ years) in marketing leadership roles, preferably in events, hospitality, or related industries.
Ability to manage budgets, negotiate with vendors, and oversee large-scale campaigns and activations.
Excellent communication, presentation, and stakeholder management skills, with a collaborative leadership style.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
Hands-on experience with brand positioning, offline media planning, and performance tracking of marketing initiatives.
Flexibility to work during peak event seasons and attend on-site events as required.

Work arrangement
No