Social Media Marketing Specialist

Company Description Party Cruisers Limited, publicly listed on the NSE since 2021, is a Mumbai-based event management company specializing in exquisite weddings, corporate events, and comprehensive event solutions. Founded in 1994, the company collaborates with renowned partners to deliver seamless, end-to-end event experiences with global reach. Party Cruisers Limited focuses on precision, inclusivity, and attention to detail, prioritizing client expectations while fostering teamwork and career growth. With a strong international presence, the company aims to be a premier global destination for weddings and events, driven by values of transparency and collaboration in the industry.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Mumbai. The specialist will manage and grow the company’s presence across social media platforms, including planning content calendars, creating engaging posts, and monitoring performance metrics. Responsibilities include running social media campaigns, collaborating with event and creative teams to showcase projects, and aligning content with overall marketing and brand strategies. The specialist will respond to audience interactions, track trends in digital and social media, and provide regular insights and reports to improve engagement and reach. The role also involves coordinating with internal stakeholders to ensure consistent messaging and timely promotion of events, services, and brand initiatives.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Content Creation to plan, execute, and optimize platform-specific campaigns.
Candidates should possess skills in Digital Marketing and Marketing to align social media activities with broader brand and business objectives.
Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
Experience managing brand pages on major platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) and familiarity with social media analytics tools.
Ability to analyze campaign performance, interpret data, and recommend actionable improvements.
Creativity in visual and copy concepts, with an eye for storytelling around events, weddings, and corporate experiences.
Prior experience in event management, hospitality, or related industries is an advantage.
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.

Work arrangement
No