Social Media Manager

Our client in the Health and Personal Care industry is hiring a Social Media Manager!
THE ROLE
Our company is looking for one person to fully own our organic social channels. We already have a large audience, significant creator content, strong products, and meaningful organic reach. The gap is clear ownership and consistent execution. This is not a content-calendar or scheduling role. Your job is to make our company materially bigger organically by finding what works, moving fast, and building a repeatable system around winning content.
WHAT YOU OWN
Organic social strategy across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
Day-to-day ownership of our brand accounts.
Content calendar, publishing, captions, hooks, thumbnails, and packaging.
Identifying winning posts and rapidly creating follow-ups, variations, and extensions.
Turning creator and UGC content into strong content for our owned channels.
Finding trends, formats, conversations, memes, and cultural moments to participate in.
Organic campaigns around new product launches and major brand moments.
Community management, comments, audience feedback, and social listening.
Working with Creative Production to request or build assets needed for organic.
Working with Creator Partnerships to access and repurpose strong creator content.
Feeding organic learnings back to Creative, Paid Media, Product, and the broader Marketing team.
Reporting what worked, what failed, what we learned, and what changes next.
WHO WE WANT
Has personally grown consumer brand social accounts.
Understands what actually makes short-form content spread.
Has strong instincts for hooks, storytelling, editing, packaging, and internet culture.
Understands Instagram Reels and TikTok extremely well.
Can show specific posts, accounts, or campaigns they were responsible for and the results.
Moves fast without needing constant approval.
Can think strategically and execute directly.
Is comfortable making decisions with imperfect information.
Has experience in beauty, wellness, supplements, food / beverage, lifestyle, or another fast-moving consumer category.
Is highly online and naturally understands how people consume content.
WE ARE NOT LOOKING FOR
Someone whose main skill is scheduling posts.
A corporate social media manager who needs multiple approvals to publish.
Someone focused primarily on polished static graphics.
Someone who measures success by how many posts went live.
Someone who has managed accounts but cannot show meaningful organic growth.
Someone who waits to be told what to post.

Work arrangement
Yes