Head of Brand Marketing

Our client in the Health and Personal Care industry is hiring a Head of Brand Marketing!
WHY THIS ROLE EXISTS
Our company already has strong performance marketing, creator, ecommerce, marketplace, and retail engines, but brand demand is still created too independently across channels. This role will build the brand layer across them, owning positioning, campaigns, activations, cultural moments, retail, community, PR, collaborations, and brand systems that increase recognition and preference. The goal is a consistent, desirable brand experience wherever customers encounter the brand.
CORE RESPONSIBILITIES
Brand Strategy & Demand: Define and sharpen brand positioning, promise, audience, personality, differentiation, and platform while building annual and quarterly strategies and integrated campaigns that drive awareness, conversation, search, earned reach, retail recognition, and conversion across key channels.
Activations & Retail Marketing: Create high-impact activations, pop-ups, sampling, community events, cultural moments, and product and retail launches that build demand and awareness while partnering with Sales to drive velocity across priority accounts.
Campaign & Creative Leadership: Develop brand-level campaign briefs rooted in consumer and cultural insights, partnering with Creative teams to turn ideas into memorable, commercially effective work across launches, retail, experiential, partnerships, and social.
Partnerships, PR & Earned Media: Build creator, partnership, PR, and earned-media strategies that increase awareness, trust, cultural relevance, and distribution while developing relationships with agencies, media, production partners, and cultural collaborators.
Consumer & Cultural Intelligence: Stay close to customer behavior, needs, and aspirations through research, data, social listening, creator feedback, retail insights, and search behavior to inform strategy and identify emerging opportunities.
Brand Measurement, Capital Allocation & Organization: Build practical measurement and budget-allocation systems using brand and commercial signals to guide investment decisions while building the team, agency structure, partnerships, and operating rhythms needed to scale the brand.
CANDIDATE PROFILE
Non-negotiable experience
Has built brand demand inside a scaled consumer business, not only managed performance marketing or social media.
Has personally led meaningful integrated brand campaigns, launches, activations, or cultural programs with measurable commercial impact.
Understands how brand marketing supports retail, ecommerce, marketplaces, creators, and performance marketing together.
Can operate at high speed in a founder-led environment and turn strategy into execution without requiring excessive process.
Strong commercial instincts: understands revenue, margin, customer acquisition, retail velocity, and capital allocation even if those are not their direct functions.
Has managed agencies, production partners, budgets, and cross-functional teams.
Strong preference for
High-growth CPG, wellness, beauty, food / beverage, consumer health, apparel, or another culturally relevant consumer category.
Experience helping a DTC-native brand become an omnichannel or mass-retail brand.
Experience with retail launches at major national retailers.
Experience with experiential, PR, partnerships, community, creator marketing, OOH, and earned media.
A track record of creating campaigns or moments that people discussed beyond paid impressions.
Experience working directly with a strong founder or founder-led creative vision.
Personal Characteristics
Excellent taste and judgment without being precious about ideas.
Decisive, concise, and able to turn ambiguity into clear action.
Highly resourceful and comfortable challenging executives when needed.
Obsessed with consumer behavior and culture, but grounded in commercial outcomes.
Builds systems without bureaucracy and turns big ideas into execution.

Work arrangement
Yes