Head of Brand & Content

Head of Brand & Content, RELAI
Location: Hyderabad / Bangalore , Hybrid, 6 days/week
Experience: 4–6 years
Compensation: ₹12 LPA fixed + ESOP (vesting after 18 months), based on experience
Reports to: Founder & CEO
About RELAI
RELAI is India's first structured, data-backed property advisory platform for home buyers. We don't push sales. Every project is evaluated with our proprietary GRID score, and our advisors guide buyers from the first search through to the final transaction, at zero cost to the buyer. We're live in Hyderabad, expanding in Bengaluru, and building the most trusted brand in Indian real estate.
The role
You will own RELAI's brand and content engine end to end. Your job is to turn our data and our buyers' real stories into content people trust enough to act on. You will work directly with the founder and shape his public voice, and you'll lead a small team (performance marketing, video/editing, design freelancers).
What you'll own
Brand: Voice, messaging and consistency across web, social, print and builder-facing material, in line with our brand guidelines
Content engine: A weekly newsletter, locality pages for search, a quarterly GRID report, and a social calendar across LinkedIn, X, Instagram and YouTube
Founder voice: A system that turns the founder's voice notes and ideas into sharp posts and long-form pieces, in his voice
Buyer stories: Verified customer stories (including Telugu-English formats) that build trust in the community
Launch marketing: City-launch campaigns for Bengaluru, including events, PR and community seeding
Team and vendors: Direct the performance marketer, video editor and freelancers, and set quality standards
Measurement: Content-to-lead performance, with a weekly dashboard you share with the sales and growth heads
You are a fit if you have
4–6 years in brand, content or growth marketing at a D2C, fintech, proptech, edtech or consumer-internet company
A portfolio of content you personally built that drove measurable leads or trust, not just reach
Strong writing in English; Telugu and/or Hindi is a big plus
Experience managing small creative teams and freelancers
Comfort with data: you can read a funnel and know which content moves it
Good judgment. You can say "no" to a campaign that looks good but doesn't serve the buyer
Interest in real estate or high-trust, high-ticket decisions
Not a fit if
You've mostly run paid ads or managed an agency without creating content yourself
You measure success in followers and impressions
You want a pure strategy role with no execution
What to expect
We're a growing startup, not a large brand with a big team and a big budget. In this role you will:
Work with a lean team and a focused budget, so you'll need to prioritise ruthlessly and do some hands-on work yourself
Build systems and processes from scratch rather than inherit them
Move fast in a changing environment, with the founder closely involved
Earn trust in a category where buyers are skeptical, which takes consistency, not shortcuts
If you like owning outcomes, building from zero and seeing your work directly move the business, you'll thrive here. If you prefer large teams, defined playbooks and big campaign budgets, this may not be the right fit, and that's okay.
How to apply
Send your resume and one piece of content you created and are proud of (with the result it drove) to [hr@relai.world]. Shortlisted candidates will complete a short paid-for-time task: a 1-page content plan for a RELAI locality. Subject line: Head of Brand & Content, [Your Name]

Work arrangement
Hybrid