Agency Development Manager

The Agency Development Manager is primarily responsible for leading the disciplined implementation of agency programs and agency initiatives that drive recruitment, onboarding, activation, productivity, and capability development. The role ensures that strategic priorities are translated into executable plans, milestones are tracked, execution issues are resolved promptly, and delivery standards are consistently met across assigned areas. Performance management and agency strategy serve as enabling responsibilities to strengthen execution quality, improve business outcomes, and ensure programs are delivered with consistency, accountability, and measurable impact.
Position Responsibilities:
Agency Strategy (10%)
Contribute to agency execution planning by aligning programs and activities with business priorities, field requirements, and growth objectives.
Translate strategic direction into practical implementation plans, timelines, and support requirements for agency leaders, financial advisors and business partners.
Identify execution opportunities and risks that may affect the successful rollout of agency programs and initiatives.
Performance Management (20%)
Track program and performance against defined KPIs, milestones, activity measures, and expected outcomes.
Provide timely performance updates, execution reviews, and actionable insights to improve delivery quality, productivity, and business impact.
Escalate execution gaps, monitor corrective actions, and reinforce accountability to ensure program commitments are delivered on time.
Program Execution (70%)
Own the end-to-end implementation of agency programs and initiatives covering recruitment, onboarding, activation, productivity, and training across assigned Regions and Branches.
Develop rollout plans, implementation schedules, success measures, and governance mechanisms to ensure disciplined delivery.
Coordinate closely with Financial Advisors, Agency Leaders and internal stakeholders to align execution requirements, secure support, and remove barriers that may delay delivery.
Monitor execution progress, resolve implementation issues promptly, and ensure activities, campaigns, and interventions are completed to standard and within timeline.
Drive consistency, follow-through, and continuous improvement by reviewing program outcomes, capturing lessons learned, and refining execution processes over time.
Required Qualifications:
At least 5 years of relevant experience in agency sales, agency development, program management, or business implementation.
At least 2 years in a leadership or manager-level role with experience in cross-functional coordination and execution oversight.
Preferred Qualifications:
Bachelor’s degree in Business, Management, Marketing, Human Resources, or a related field; postgraduate studies are an advantage.
Strong understanding of agency distribution, field operations, recruitment, onboarding, activation, and performance drivers, preferably in insurance or financial services.
Strong execution, coordination, and analytical skills, with a proactive, accountable, and collaborative approach to delivering results and continuous improvement.
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Working Arrangement
Hybrid