Brand Manager, Brand Management

Job Description
Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. We do this by partnering our clients with the world's leading manufacturers, wholesalers, retailers, and operators, through licensing, strategic partnerships, and joint ventures. Operating in 20 countries worldwide, we work as part of our clients’ teams to build revenue-generating and storytelling brand extension programs across all categories and channels of distribution.
The Role
The Brand Manager is instrumental in the growth, long term relationship and smooth operation of one or more of our clients’ licensing programs. Individuals in this role work on teams that lead and oversee relationships with the client, relevant stakeholders within the clients’ business, third party licensees, and cross-functional and often cross-regional CAA Brand Management teams.
Essential Functions:
Manage Licensee & Brand Owner Relationships: Serve as a primary point of contact and relationship manager for licensees and brand owners; develop a strong understanding of partner business models, product development cycles, and commercial objectives.
Drive Licensing & Business Development: Identify and pursue strategic licensing opportunities across relevant food and beverage categories, including co-branded, mono-branded, brand extension, and Direct-to-Retail opportunities.
Develop Licensing Programs: Partner with stakeholders to develop and execute licensing strategies aligned with client objectives, brand DNA, guidelines, and business goals.
Support New Business & Deal Negotiations: Assist with the development and negotiation of new licensing agreements and participate in sales, marketing, client, and retailer presentations as needed.
Lead Product & Program Development: Oversee product development and licensing program execution, coordinating internal and external stakeholders to ensure projects are organized, efficient, commercially viable, and aligned with business needs.
Develop Sales & Business Development Tools: Lead or support the creation of brand presentations, retailer-specific materials, and other tools that support growth.
Analyze Market & Business Opportunities: Monitor consumer trends, industry developments, sales forecasts, and market data to identify new categories, growth opportunities, and strategies that support retail profitability.
Facilitate Licensing Operations & Best Practices: Support the development, implementation, and continuous improvement of licensing processes, templates, systems, and reporting mechanisms to drive efficient, scalable program management.
Manage Financial & Performance Reporting: Partner with Finance and licensees to obtain, analyze, and monitor sales forecasts and performance; maintain accurate reporting and tracking of client and licensing activities.
Support Day-to-Day Program Management: Manage calendars and scheduling; prepare meeting agendas and materials; participate in internal and external meetings; document key decisions and action items; and prepare meeting recaps and follow-up as needed.
Requirements
Minimum of 3 years in a results-orientated licensing, brand management or consumer products role, ideally with food and beverage brands
Experience working on high caliber IP’s
Ability to work effectively within a complex matrix organization and drive results from a team that may not report directly to you
Demonstrable ability to build and maintain strong relationships with key partners across categories and regions
Professional, personable, adaptable, creative, timely, hard-working, with a high level of integrity, a self-starter work ethic and enjoyment of fast and dynamic pace
Mature time management and prioritization capabilities
Financial (budget) management, analysis, and reporting capabilities; ability to read, analyze, and report on licensee sales, royalties, and forecasts/budgets
Demonstratable multi-tasking organization skills - when juggling tasks and managing priorities across a growing account base and “moving ball forward” across different support functions (PD, legal, finance, creative)
Focused attention to detail skills
Strong sales skills with quantitative, analytical, and business justification ability
Ability to engage, inspire, and galvanize the organization around a client’s visions, position, and strategies
Location
This role will be hybrid, located in our New York office or Miami office.
Compensation
The annual base salary range for this position is as follows:
New York, NY - $68,000-$100,000
Miami, FL - $68,000 - $93,000
This position is also eligible for benefits and a discretionary bonus. Ultimately, wages may vary based upon factors including, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Benefits
At CAA, we offer a competitive compensation and benefits* package for all regular full-time employees:
Benefits where the company pays 80%-100% of the cost include:
Medical Insurance
Basic Life and AD&D Insurance
Telemedicine
Employee assistance and mental health counseling in person, virtually or through text
Paid Vacation / Holidays
Paid Sick Time
Paid Parental Leave and Other Paid Leaves of Absence
NICU leave
Bereavement resources
Adoption Benefits
Educational Assistance
Mental Health Resources
Employee Assistance Plan
Employees may also elect to participate in voluntary benefits
Dental, Vision Insurance
401K Plan
Flexible Spending Accounts (Health Care and Dependent Care)
Health Savings Account
Voluntary Life and AD&D Insurance
Employee Perks
Commuter Benefits
*Benefits offered also include other statutory mandated benefits
Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.
The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.
The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.
CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.