Freelance Brand Manager

Flexing It is a consulting marketplace that helps independent talent connect with leading organisations.
Our client, a leading food and Agri conglomerate, is looking for a hands-on Brand Manager to support the execution of key marketing and innovation priorities. The individual will work across their brands, partnering with internal teams and external agencies to ensure strong, timely delivery of brand initiatives.
Key Responsibilities-
• Lead the planning and execution of assigned brand campaigns across digital, e-
commerce, quick commerce, modern trade and other relevant channels.
• Manage brand initiatives end-to-end—from briefing agencies and evaluating creative
work to execution and performance tracking.
• Support new product launches, including proposition development, packaging,
pricing, launch planning and go-to-market coordination.
• Work closely with Sales, Trade Marketing, R&D, Packaging, Supply Chain, Finance and
Legal to drive timely project delivery.
• Partner with creative, media, research and digital agencies and ensure adherence to
timelines, budgets and brand guidelines.
• Track category, consumer and competitive developments and translate them into
actionable recommendations.
• Monitor brand and business performance, including sales, market share, distribution,
campaign effectiveness and return on marketing investments.
• Support development of presentations, business reviews, consumer research and
annual brand-planning inputs.
Skills Required
• MBA/PGDM in Marketing from a recognised institution.
• Approximately 3–6 years of brand-management experience, preferably in FMCG,
food, consumer goods or a related category.
• Experience in campaign execution, innovation/NPD and cross-functional project
management.
• Good understanding of digital marketing, e-commerce and quick-commerce
platforms.
• Strong analytical, communication and stakeholder-management skills.
• Comfortable working independently and managing multiple projects simultaneously.
• A bias for action, attention to detail and the ability to deliver within tight timelines.
Preferred Experience
• Experience in food, frozen foods, snacking or packaged consumer products.
• Exposure to consumer research, packaging development and media planning.
• Familiarity with P&L, market-share and channel-performance metrics.
• Prior experience managing agencies and working with cross-functional commercial
teams

Work arrangement
No