Social Media & Digital Marketing Executive

Social Media & Digital Marketing Executive – Full Stack
Company: KBN Designs
Location: Ghittorni
Department: Marketing & Business Development
Reports to: MD / Head – Marketing
Experience: 2–5 years in Social Media / Digital Marketing / Lead Generation
About the Role
KBN Designs is looking for a hands-on Social Media & Digital Marketing Executive to manage and grow our entire digital presence on their own. Your job is to build brand visibility and bring in qualified enquiries and sales through social media, our website, digital campaigns and other online channels.
You’ll work as a one-person digital marketing team. You’ll handle the strategy, content planning, design, AI-assisted content creation, posting, paid campaigns, website updates, lead generation, analytics and optimisation. You should be comfortable doing this work yourself, without separate designers, writers, video editors or agencies.
Key Responsibilities
1. Social Media Management
Develop and execute a monthly social media strategy and content calendar
Manage Instagram, Facebook, LinkedIn, YouTube, Pinterest and other relevant platforms
Regularly publish posts, reels, stories, videos, carousels and project showcases
Keep the brand identity, tone and visual standards consistent
Monitor comments, enquiries, messages and engagement
2. Content Creation
Create content on fabrics, curtains, blinds, wallpapers, flooring, cushions, mattresses, interior projects, before/after transformations, client projects, and design ideas and trends
Turn photographs, videos and project information into engaging digital content
Create content that brings in enquiries and sales, not just likes and followers
3. Creative Design (Canva & Other Tools)
Design posts, reels, carousels, stories, banners, brochures, presentations, promotional creatives and product/project catalogues on your own
Maintain KBN’s visual identity and design consistency
4. AI-Powered Marketing
Use AI for content ideas, captions, scripts and campaign concepts
Use AI for image/video generation and enhancement where appropriate
Use AI for research, competitor analysis and trend identification
Use AI-assisted tools for editing, repurposing and optimising content
Explore new AI tools and build repeatable AI-based workflows for content and lead generation
5. Reels & Video Marketing
Shoot or coordinate basic project and product videos on mobile or camera
Edit short-form videos and reels on your own
Create reels showcasing completed projects, products, transformations and design ideas for Instagram, Facebook and YouTube
Keep testing different formats, hooks and content styles
6. Lead Generation
Run social media campaigns aimed at generating qualified enquiries for residential and commercial projects
Create effective CTAs, enquiry forms and landing-page journeys
Track every digital lead from source to enquiry to sales conversion
Coordinate with the sales team for timely follow-up
Identify which campaigns and platforms bring in actual business
7. Paid Digital Marketing
Plan, run and monitor Meta (Instagram/Facebook) campaigns, plus Google Ads where relevant
Manage campaign budgets within approved limits
Handle audience targeting, retargeting and A/B testing
Monitor CPL, CTR, conversions and campaign ROI
Stop campaigns that aren’t working and optimise the ones that are
8. Website Management
Maintain and regularly update website content, including new products, projects, images and promotions
Build landing pages for specific campaigns, products and projects
Monitor website traffic, enquiries and conversion, and find ways to improve them
9. SEO & Online Visibility
Carry out basic keyword research and on-page SEO for website pages and blogs
Improve Google search visibility and manage Google Business Profile / local visibility
Identify high-value keywords related to interiors, furnishings and home décor
10. Competitor & Market Intelligence
Regularly monitor competitors’ social media, content, offers, campaigns, engagement, websites and positioning
Identify emerging interior and furnishing trends
Bring new content and campaign ideas to management
11. Lead Management & CRM Coordination
Make sure every digital enquiry is captured systematically, with source-wise lead records
Track the full journey: Lead → Contacted → Qualified → Site Visit/Meeting → Quotation → Order → Revenue
Work with sales to prevent lead leakage
Report on lead quality, not just lead quantity
12. Analytics & Reporting
Prepare weekly and monthly Digital Marketing Dashboards covering reach, impressions, engagement, follower growth, website traffic, leads and qualified leads, cost per lead, platform-wise and campaign-wise leads, enquiry-to-meeting and meeting-to-order conversion, revenue from digital leads, marketing spend, and ROI/ROAS.
Essential Skills
Social media marketing (Instagram, Facebook, LinkedIn, YouTube)
Canva
Meta Business Suite / Ads Manager
Basic video editing and basic photography/video shooting
Content writing and copywriting
ChatGPT and other AI tools, including image/video AI tools
Google Analytics and Google Search Console
Basic SEO
WordPress or equivalent CMS
Lead-generation tools
Excel / Google Sheets
Marketing analytics
Preferred
Google Ads
Email / WhatsApp marketing
Who You Are
You’re hands-on, self-driven and comfortable owning results. You measure marketing by enquiries and revenue, not vanity metrics, and you enjoy using AI to get more done with less.

Work arrangement
No