Senior Demand Generation Manager

SENIOR DEMAND GENERATION MANAGER
MOUNTAIN VIEW, CA- HYBRID; DRAPER, UT- HYBRID; REMOTE PACIFIC-MOUNTAIN TIME ZONE
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
● Invested Relationships
● Fiscal Prudence
● Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
What You’ll Do
● Strategy & Execution: Architect comprehensive, end-to-end demand generation strategies that align multi-channel campaigns - including webinars, email nurtures, and paid media - with pipeline requirements across horizontal and vertical-specific markets (e.g., AEC, FSI, Life Science, Media & Ent). Lead the end-to-end lifecycle—from initial brief and creative direction to execution, launch, and measurement—ensuring every touchpoint is optimized for engagement and conversion.
● Cross-Functional Orchestration: Serve as the central strategic hub, orchestrating initiatives across field marketing, product marketing, content strategy, and web development teams. Drive organizational alignment by establishing clear campaign objectives, defining creative direction, and setting measurable performance targets (e.g., lead volume, MQLs, SQLs) for execution teams to guarantee cohesive messaging and a unified market approach.
● Performance & Optimization: Own comprehensive, end-to-end campaign reporting and attribution. Actively monitor funnel health to identify friction points and bottlenecks; execute real-time optimizations based on data-driven insights. Rigorously analyze lead volume, quality, and velocity to consistently exceed quarterly pipeline targets while optimizing for ROI.
● Sales & BDR Alignment: Partner with BDRs and SDRs to ensure they are enabled for effective lead qualification and Outreach sequences. Maintain a continuous, bidirectional feedback loop to improve lead quality, resolve conversion bottlenecks, and ensure messaging alignment across the funnel.
● Budget & Strategic Innovation: Manage demand gen budgets with accountability for forecasting and resource allocation. Spearhead the integration of AI-driven solutions to enhance advanced audience targeting, enable content personalization at scale, and drive more predictive performance analysis and forecasting.
YOUR QUALIFICATIONS:
Experience: 8-10 years of enterprise marketing experience in SaaS and Cloud industries, with demonstrable success in campaign strategy and management, demand generation, and pipeline contribution.
Education: Bachelor’s degree in marketing, Business, Communications, or related field
Demonstrated Skills:
● Proven ability to develop integrated marketing and demand gen strategies that drive quality leads and pipeline growth
● Strong analytical skills with ability to measure campaign performance and optimize for results
● Experience in vertical marketing (Financial Services Industry (FSI) or Architecture, Engineering