Digital Marketing Executive

## About the Role
Own utilisation of a distributed rental inventory network through performance and retention marketing. Every SKU is a depreciating asset — idle inventory is a cost, not a missed sale. ROAS and CAC are levers, not the goal.
The Weekly Loop: Read → Diagnose → Act → Review
Read the utilisation report every week (by SKU × city)
Diagnose: visibility, budget, catalogue, retention, or genuinely low demand?
Act: pull the right lever across Google, Meta, catalogue, or lifecycle
Review the following week; iterate
## Key Responsibilities
- Read the utilisation report every week (by SKU × city)
- Diagnose visibility, budget, catalogue, retention, or genuinely low demand
- Act by pulling the right lever across Google, Meta, catalogue, or lifecycle
- Review the following week and iterate
## Requirements
- 1–4 years hands-on running Google Ads and Meta Ads
- Comfortable reading data weekly and drawing own conclusions
- Real diagnostic instinct — knows which lever to pull and when
## Preferred Qualifications
- Not a fit if instinct is “spend more, ROAS good” without asking why
- Not a fit if wants brand/creative work more than performance and data
- Not a fit if SKU × city-level granularity sounds like too much detail
## What We Offer
- Free access to entire rental catalogue
- Health insurance
- Flexible working hours
- Direct mentorship from Demand Gen Lead
- Real autonomy from day one
## Location & Work Mode
- Bangalore, onsite

Work arrangement
No