Performance Marketing Lead

Performance Marketing Lead — Healix Scrubs
Location: South Delhi | Type: Full-time | CTC: ₹10–18 LPA
About Healix Scrubs
Healix Scrubs (healixscrubs.com) is a premium medical apparel brand built for nurses, doctors, and healthcare professionals. We design performance scrubs on our proprietary Aeroluxe™ fabric and sell them direct-to-consumer in the US, UK, Canada, and the GCC through Shopify Plus and TikTok Shop, fulfilled from our California warehouse.
The brand is operated by AA Brands Inc. (US) with our team based in South Delhi. One year in and scaling fast, we're now hiring our first full team. Everyone who joins owns their function end to end.
What You'll Do
Own Meta Ads end to end: structure, budgets, bidding, scaling — a substantial, fast-growing monthly budget
Build and run a creative testing framework with our in-house editor: weekly test cadence, clear kill/scale rules
Expand TikTok Ads and evaluate Google/YouTube as second channels
Own the numbers: MER, blended ROAS, CAC, and reconciling pixel-reported vs actual performance — we care about real contribution, not platform-flattering dashboards
Plan spend against inventory and cash cycles with the founder
Collaborate on landing pages and offers to convert the traffic you buy
Report weekly: spend, revenue, MER, and what you're testing next
What We Need
3–6 years running paid social for D2C brands, including hands-on scaling of a US-market brand at $50K+/month spend
Deep, current Meta Ads Manager expertise — you run accounts yourself, not through juniors
Strong analytics: attribution windows, incrementality thinking, spreadsheet fluency
Creative judgment — you can brief a winning ad, not just buy media
Comfortable owning a revenue target in a fast-moving founder-led environment
Bonus Points
TikTok Shop / TikTok Ads experience
Apparel or healthcare audience experience; Triple Whale/Northbeam or similar
Super bonus: daily hands-on use of Claude or similar AI tools — we work AI-first, and every role here builds with AI, not around it
Apply
Send your CV + a one-paragraph account of the best scaling result you've driven (spend level, MER, what you did) to info@healixscrubs.com, subject "Performance Lead — [Your Name]".

Work arrangement
No