Copywriter

Background
Praan (Praan, Inc.) is an impact focused deep-tech startup democratizing clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.
Why
Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.
Job Description
You'll own Praan's voice — the words that turn a hard science mission into something people feel. The manifesto, the vision, the founder's public writing, the story we tell customers and future teammates. This is a craft role for someone who thinks in ideas, not just sentences.
What you'll do
Write Praan's manifesto and core brand story — our "why we exist"
Turn deep tech into writing anyone can understand and feel
Shape the company's and founder's public voice
Set the tone that other writers (social, ads, regional) follow
Work closely with design and video so words and visuals move together
Skill Requirements
A portfolio with real narrative work — a manifesto, brand story, essay, or launch copy you're proud of (not just SEO blogs)
The ability to build an argument, not just decorate one
Range: big-idea long-form and a sharp one-line headline
Genuine curiosity about hard problems — and the discipline to research them well
Good to have
Experience writing for the Indian market
Comfort in a fast-moving, founder-led environment
SEO/AEO awareness — able to write so a page works for search as well as for people (this isn't a content-SEO role, but a sense for discoverability helps)
Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings!

Work arrangement
No