Content & Social Media Marketing Lead

Content & Social Media Marketing Lead
Location: Lower Parel, Mumbai
Experience: 2–4 Years
Employment Type: Full-time
Department: Sales & Marketing
Compensation: Upto 8LPA + Performance Bonus
About Ware Innovations
Ware Innovations is a design-led retail brand in the home décor space, known for its distinctive design language, premium products and thoughtful customer experience.
Over the years, we have built a strong organic social media presence and engaged community through candid, authentic and relatable communication with our audience.
As we continue to grow, we are looking for a Content & Social Media Marketing Lead who is passionate about design, storytelling and creative campaign building — someone who can understand the brand, bring fresh ideas to the table and take our marketing to the next level.
This role is for someone who doesn't just want to manage social media, but wants to build the brand, create conversations, experiment with content and own campaigns from idea to execution.
launches, campaigns and brand communication are executed effectively.
Key Responsibilities
1. Content & Social Media – Plan the content calendar, creative direction and scripting for Reels, Stories and carousels, own the content calendar and its performance.
2. Optimise content for posting on multiple platforms: like instagram, pinterest, youtube, Linkedin, x and other relevant social media channels.
3. Content Shoots – Plan and coordinate shoots, develop concepts/storyboards, direct content and work with photographers, videographers and editors.
4. Campaign Marketing – Plan and execute creative campaigns based on product launches,festive promotions, events and business priorities, including campaign messaging, platforms and content requirements.
5. WhatsApp & Email Marketing – Create, schedule and optimise WhatsApp as well as Email campaigns and fl ows and own performance.
6. Lead Generation & CRM – Actively monitor enquiries generated through social media. Ensure that brand standards are being maintained while managing social media enquiries, sharing relevant product information, capturing leads and ensure leads are updated in the CRM.
7. Events & Activations – Support planning and execution of marketing and social content for store events, pop-ups and exhibitions, including brand coordination, customer engagement and event marketing.
8. PR & Brand Visibility – Identify collaboration opportunities with infl uencers as well as other brands, PR and media opportunities and coordinate content/ content standards for brand features and promotions.
9. Website & Digital Presence – Coordinate website content updates, maintain Google Business Profi le and ensure launches, store updates and important announcements are communicated across relevant channels.
10. Manage the Social Media Team and take responsibility for their task allocation and performance to ensure they are aligned with your goals and objectives. The team currently includes a a full time videographer, photographer, and junior social media executive.
Requirements & Success Measures
● 2–4 years of experience in Content Marketing, Social Media Marketing or Digital Marketing.
● Strong understanding of Instagram, Reels, Stories and short-form content.
● Strong copywriting, storytelling and creative thinking skills.
● Experience in planning and coordinating content shoots.
● Hands-on experience with Canva, Metricool or similar tools.
● Understanding of WhatsApp Marketing, Email Marketing and CRM.
● Good understanding of social media analytics and performance tracking.
● Strong communication, coordination and project management skills.
● Creative, proactive and highly organised, with strong attention to detail.
● Ability to turn ideas into execution and manage multiple activities independently.
● Strong ownership and ability to work in a fast-paced environment.
● Success will be measured through: content consistency and quality, social media reach and engagement, Reel performance, campaign performance, leads generated, WhatsApp/email performance, timely campaign execution and overall brand visibility.

Work arrangement
No