Marketing Manager

Company Description GullyBite is a food concierge platform that helps people discover, decide, and order great food from local restaurants. The company focuses on building a smarter way to experience the local food scene, offering personalized recommendations, local insights, and direct ordering. GullyBite serves diners who are searching for the right place to eat, exploring their neighborhood, or simply wondering what to eat next. For restaurants, the platform creates a direct digital connection with customers, supporting discovery, orders, and long-term relationships without relying solely on traditional third-party marketplaces. By integrating food discovery, concierge-style experiences, and restaurant technology into one ecosystem, GullyBite aims to transform how people and restaurants connect over food.
Role Description The Marketing Manager will lead the development and execution of marketing strategies to grow GullyBite’s brand, user base, and restaurant partnerships in the Greater Hyderabad Area. This full-time, hybrid role involves working from both the office and home, with regular collaboration across product, operations, and sales teams. Day-to-day responsibilities include planning and running digital and offline campaigns, managing social media and content initiatives, and analyzing performance data to optimize marketing efforts. The Marketing Manager will oversee brand positioning, coordinate local events and partnerships, and design targeted campaigns for both consumers and restaurants. This role also includes monitoring market trends, gathering customer insights, and translating them into actionable marketing plans and measurable outcomes.
Qualifications
Proven experience in marketing management, with a focus on consumer-facing products or platforms, preferably in food, hospitality, or local commerce.
Strong skills in digital marketing, including social media management, performance marketing, and campaign optimization.
Experience in brand strategy, content planning, and storytelling across multiple channels.
Ability to use data and analytics tools to track metrics, generate insights, and refine marketing strategies.
Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
Demonstrated ability to plan and execute local marketing initiatives, events, and partnerships.
Comfort working in a hybrid environment in the Greater Hyderabad Area, collaborating with cross-functional teams.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are a plus.
Experience in startup or high-growth environments and an interest in the local food and restaurant ecosystem.

Work arrangement
No