Ads Specialist

Location: Delhi
Employment Type: Full-time, Work from Office
Experience: 1–3 years
About D Globalist
D Globalist is a global business expansion accelerator helping startups, scale-ups, and founders explore and enter international markets. We work across market expansion, global mobility, partnerships, and strategic business opportunities.
We are looking for a performance-focused Ads Specialist who can take ownership of our paid advertising efforts and help us consistently generate high-quality leads and conversions across our business verticals and events.
Key Responsibilities1. Paid Advertising & Campaign Management
Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
Develop campaigns for lead generation, event registrations, brand awareness, and conversion objectives.
Set up and manage campaign structures, audiences, targeting, budgets, creatives, and bidding strategies.
Conduct A/B testing of ad creatives, messaging, audiences, landing pages, and campaign formats.
Monitor campaign performance on a daily/weekly basis and make data-driven optimization decisions.
2. Lead Generation & Conversion
Build and optimize campaigns focused on generating qualified leads, rather than simply maximizing lead volume.
Work closely with the Sales and Business Development teams to understand lead quality and improve campaign targeting.
Track the complete funnel from ad → landing page → lead → call → conversion.
Identify drop-offs and recommend improvements to increase conversion rates and reduce acquisition costs.
3. Analytics & Reporting
Track key performance metrics including CPL, CAC, CTR, CPC, CPM, conversion rate, ROAS, lead quality, and campaign ROI.
Prepare regular performance reports and insights for management.
Identify trends, opportunities, and underperforming campaigns.
Maintain accurate campaign and performance tracking across relevant dashboards and spreadsheets.
Use tools such as Google Analytics, Google Tag Manager, Meta Pixel, and CRM/lead tracking systems where required.
4. Creative & Content Collaboration
Work with the Brand, Marketing, and Design teams to develop high-performing ad creatives.
Translate campaign objectives into effective ad copy, hooks, CTAs, and creative briefs.
Continuously test different creative angles and messaging based on campaign data.
Stay updated with emerging advertising formats, platform changes, and performance marketing trends.
5. Budget & Performance Management
Manage advertising budgets responsibly and allocate spend towards the best-performing campaigns.
Identify opportunities to scale successful campaigns while maintaining target acquisition costs.
Recommend budget increases, reductions, or reallocations based on performance.
Ensure campaigns are launched and optimized within agreed budgets and timelines.
Requirements
1–3 years of experience in Performance Marketing / Paid Advertising / Digital Marketing.
Hands-on experience with Meta Ads Manager and LinkedIn Ads is essential.
Strong understanding of paid acquisition, audience targeting, retargeting, conversion funnels, and campaign optimization.
Comfortable working with numbers, spreadsheets, analytics, and performance reports.
Strong analytical and problem-solving skills.
Ability to independently manage multiple campaigns and deadlines.
Good understanding of digital marketing creatives and copy.
Strong communication and collaboration skills.
Preferred Skills
Experience in B2B lead generation.
Experience running campaigns for high-ticket products/services, events, consulting, SaaS, or professional services.
Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, CRM systems, and conversion tracking.
Experience with landing-page optimization and funnel analysis.

Work arrangement
No