Lead Generation Manager

Company Description Khashsoft is a trusted provider of custom software development and end-to-end IT solutions, headquartered in Sector 132, Noida, Uttar Pradesh, India. The company serves clients across diverse industries, with specialized expertise in legal, finance, and education. Khashsoft focuses on tailored software solutions that streamline operations, enhance efficiency, and drive digital transformation. Core services include custom software development, support and maintenance, IT and integration services, technical consulting, cross-platform implementation, and IT-enabled services. The team combines deep industry knowledge with strong technical capabilities to deliver innovative, reliable, and scalable solutions that meet evolving client needs.
Role Description This is a full-time remote role for a Lead Generation Manager. The Lead Generation Manager will be responsible for planning and executing strategies to identify, qualify, and nurture potential clients for Khashsoft’s software development and IT services. Day-to-day responsibilities include managing lead databases, conducting market and account research, running email and outbound campaigns, coordinating with sales and marketing teams, and tracking performance metrics such as conversion rates and pipeline growth. The role also involves using CRM tools, optimizing lead generation processes, and refining targeting criteria based on campaign outcomes. The Lead Generation Manager will collaborate closely with business development leadership to ensure a steady, high-quality flow of opportunities that align with Khashsoft’s service offerings and target sectors.
Qualifications
Demonstrated experience in lead generation, demand generation, or business development within IT services, software development, or related industries.
Proficiency with CRM and marketing tools (e.g., HubSpot, Salesforce, Zoho, or similar) for lead tracking, segmentation, and reporting.
Strong research and analytical skills for identifying target accounts, understanding market segments, and evaluating lead quality.
Solid communication skills for crafting outreach messages, engaging prospects, and collaborating effectively with sales and marketing teams.
Ability to design and execute email, social, and outbound campaigns, including basic understanding of digital marketing and funnel management.
Structured, detail-oriented approach to managing data, maintaining accurate records, and monitoring performance metrics.
Experience working remotely, with strong time management skills and the ability to prioritize multiple initiatives.
Bachelor’s degree in Business, Marketing, Information Technology, or a related field, or equivalent practical experience.
Familiarity with IT and software concepts, particularly in custom development, integration, or support, is highly beneficial.
Comfort with cross-cultural communication and working with global or distributed teams.

Work arrangement
No