Performance Marketing Manager

Job Role: Performance Marketing Manager
Location: Gurgaon
Experience: 1–3 years of hands-on experience
About the Role:
We are looking for a Performance Marketing Manager to drive customer acquisition and profitable growth through paid digital channels.
Key Responsibilities:
Paid Media Management
Plan, launch, and optimize campaigns across Meta and Google platforms.
Manage budgets and daily campaign performance.
Scale profitable campaigns while maintaining efficiency targets.
Performance Optimization
Improve:
ROAS
CAC
CPA
Conversion Rate
Customer Acquisition Volume
Audience Strategy
Build acquisition and retargeting audiences.
Create lookalike audiences.
Develop testing frameworks for campaign scaling.
Creative Collaboration
Work closely with designers and content teams.
Recommend creative improvements based on campaign data.
Drive testing of creatives and messaging.
Analytics & Reporting
Maintain campaign dashboards.
Analyze campaign performance.
Present recommendations and insights to leadership.
Tracking & Attribution
Ensure accurate tracking implementation.
Monitor attribution and conversion reporting.
Requirements
Minimum 1 year of Meta and Google Ads experience.
Strong analytical and optimization skills.
Experience with ecommerce and D2C businesses preferred.
Experience with analytics and attribution tools preferred.

Work arrangement
No