Content lead

Job Title: Content Lead – Social Media, Content & PR
Location: Gurgaon
Work Mode: Work from Office
About the Role
We are looking for a creative and strategic Content Lead to lead Perfumes’content, social media presence, brand storytelling, and PR initiatives. The ideal candidate should have strong experience in premium/luxury, beauty, fragrance, fashion, or D2C brands.
Key Responsibilities
Develop and execute content and social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
Lead content creation including reels, videos, campaigns, captions, storytelling, and creative concepts.
Build luxury brand identity and digital presence through compelling storytelling.
Plan and manage the social media content calendar and campaigns.
Drive influencer collaborations, creator partnerships, and community engagement.
Develop and execute PR strategies, media outreach, brand collaborations, and press initiatives.
Coordinate with designers, photographers, videographers, influencers, and external agencies.
Track content and social media performance and continuously optimize strategies.
Stay updated on luxury, fragrance, beauty, fashion, and social media trends.
Requirements
4–8 years of experience in Content, Social Media, Brand Marketing, or PR.
Experience with premium/luxury, fragrance, beauty, fashion, or D2C brands preferred.
Strong content writing, storytelling, creative strategy, and communication skills.
Hands-on understanding of Instagram, YouTube, LinkedIn, Meta, influencer marketing, and PR.
Strong ability to develop ideas and convert them into engaging content.
Creative, trend-aware, and commercially minded.

Work arrangement
No