Business Development Representative

We are looking for a highly motivated Business Development SDR to drive redeployment opportunities, minimize client churn, and support account growth across existing and past client accounts in the North American market. This role goes beyond traditional lead generation and focuses on client retention, relationship management, account expansion, and revenue continuity. The ideal candidate will work closely with delivery and account teams to ensure developers remain actively deployed while identifying new business opportunities within existing accounts.
The core responsibilities for the job include the following:
Outbound and Strategic Prospecting:
Conduct outreach through email, LinkedIn, and calls to existing and past clients.
Execute personalized campaigns focused on account revival and expansion.
Maintain regular client engagement and follow-ups.
Pipeline Management:
Build and manage a redeployment and account growth pipeline.
Track and monitor key metrics, including: Utilization rate, Redeployment rate, Revenue retention, and Account revival.
Churn Management and Redeployment:
Identify at-risk accounts and proactively engage clients to reduce churn.
Drive redeployment of developers into new projects and roles within existing client accounts.
Re-engage inactive or churned clients to revive business opportunities.
Improve resource utilization and minimize bench time.
Client Engagement and Account Expansion:
Build strong relationships with stakeholders and hiring managers.
Identify new hiring requirements and expansion opportunities within client accounts.
Map organizations to uncover cross-functional business opportunities.
Support account reactivation and upsell initiatives.
Collaboration and Coordination:
Work closely with Account Executives, recruiters, and delivery teams.
Ensure smooth transitions during redeployment activities.
Share market insights and customer feedback with internal stakeholders.
Performance and Optimization:
Achieve targets related to redeployment, retention, and account growth.
Continuously optimize outreach messaging and engagement strategies.
Maintain accurate CRM updates and reporting.
Requirements:
3-6 years of experience in SDR, BDR, Business Development, Account Management, or IT Staffing / Recruitment Consulting roles.
Strong understanding of client lifecycle management, resource utilization, churn management, and redeployment processes.
Prior experience working with North American clients is preferred, while familiarity with bench management is an added advantage.
Proven ability to manage account growth, revenue retention, redeployment, and client engagement initiatives.
Strong stakeholder management, relationship-building, and communication skills.
Hands-on experience with tools such as Apollo.io, Clay, Instantly, Lemlist, HubSpot, and Salesforce.
Highly analytical, data-driven, and outcome-focused mindset with the ability to track and optimize business metrics.
Ability to work independently, manage multiple accounts, and achieve revenue-focused targets.
Flexible to work in alignment with US / North America time zones.

Experience
3-7 yrs