Business Development Associate

The candidate will have responsibilities across the following functions:
Outbound and Strategic Prospecting:
Conduct outreach through email, LinkedIn, and calls to existing and past clients.
Execute personalised campaigns focused on account revival and expansion.
Maintain regular client engagement and follow-ups.
Pipeline Management:
Build and manage a redeployment and account growth pipeline.
Track and monitor key metrics including: Utilisation rate, Redeployment rate, Revenue retention, and Account revival.
Churn Management and Redeployment:
Identify at-risk accounts and proactively engage clients to reduce churn.
Drive the redeployment of developers into new projects and roles within existing client accounts.
Re-engage inactive or churned clients to revive business opportunities.
Improve resource utilisation and minimise bench time.
Client Engagement and Account Expansion:
Build strong relationships with stakeholders and hiring managers.
Identify new hiring requirements and expansion opportunities within client accounts.
Map organisations to uncover cross-functional business opportunities.
Support account reactivation and upsell initiatives.
Collaboration and Coordination:
Work closely with Account Executives, recruiters, and delivery teams.
Ensure smooth transitions during redeployment activities.
Share market insights and customer feedback with internal stakeholders.
Performance and Optimisation:
Achieve targets related to redeployment, retention, and account growth.
Continuously optimise outreach messaging and engagement strategies.
Maintain accurate CRM updates and reporting.
Requirements:
3-6 years of experience in SDR, BDR, Business Development, Account Management, or IT Staffing / Recruitment Consulting roles.
Strong understanding of client lifecycle management, resource utilisation, churn management, and redeployment processes.
Prior experience working with North American clients is preferred, while familiarity with bench management is an added advantage.
Proven ability to manage account growth, revenue retention, redeployment, and client engagement initiatives.
Strong stakeholder management, relationship-building, and communication skills.
Hands-on experience with tools such as Apollo.io, Clay, Instantly, Lemlist, HubSpot, and Salesforce.
Highly analytical, data-driven, and outcome-focused mindset with the ability to track and optimise business metrics.
Ability to work independently, manage multiple accounts, and achieve revenue-focused targets.
Flexible to work in alignment with US / North America time zones.

Experience
3-7 yrs