Lifecycle Marketing Manager

1. About Our Client:
This organization operates in the blockchain and Web3 software industry, addressing the challenge of rebuilding the financial system on open, programmable infrastructure. It develops products and infrastructure such as MetaMask and Linea that enable users, developers, and institutions to participate in the next generation of the internet. The company maintains a fully remote, globally distributed team working on technological innovation within the Web3 ecosystem.
2. About the Opportunity:
The Lifecycle Marketing Manager will lead the strategy and execution of lifecycle marketing campaigns across all product offerings. This role is responsible for personalizing communications to deliver value to users and the business, managing campaigns end-to-end, and continuously optimizing messaging through experimentation. The position directly contributes to user engagement and retention, supporting the organization''s growth and user experience goals.
3. Responsibilities:
Develop and oversee lifecycle marketing strategies for various channels including in-app notifications, banners, push notifications, and modals
Define channel and messaging strategies targeting different stages of the user lifecycle such as education, activation, engagement, and retention
Manage lifecycle campaigns from strategic planning through creative briefing, targeting, quality assurance, and performance measurement
Create and execute an experimentation roadmap across lifecycle channels, performing continuous testing to refine content and messaging
4. Requirements:
4 to 8 years of experience in lifecycle marketing
Proven ability to build lifecycle user journeys independently for large user bases
Strong project management skills to handle multiple concurrent experiments
Experience with customer engagement platforms such as Braze
Familiarity with marketing and analytics tools including Segment, Mixpanel, and Preset
Data-driven, results-oriented mindset with strong customer focus
Excellent verbal and written communication skills
Ability to thrive in a fast-paced environment
Web3 experience is a plus
Willingness to undergo background checks as a condition of employment
5. Pay Range and Compensation Package:
US-based candidates: $115,000 to $162,000 USD base salary (excluding bonus, equity, or other benefits)
Compensation for candidates outside the US will be determined based on location, experience, and skills
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes