CRM & Loyalty Marketing Manager

Job Title: CRM & Loyalty Marketing ManagerStart Date: ASAPDuration: Freelance through the end of the year, 40 hours per weekLocation: Fully Remote (Must be comfortable working a CST time zone schedule)
Overview:
Our client, an iconic Chicago restaurant brand, is seeking a CRM & Loyalty Marketing Manager to join their team 40 hours per week on a contract role through Q4. This is an exciting opportunity for an experienced CRM and retention marketer to own the guest relationship from end to end, from the moment a customer joins the loyalty program to the moment they become a loyal, repeat guest. You must be comfortable working a CST timezone schedule to be considered for this role.
This is a hands-on execution role working on a lean team, so you will be responsible for the full email campaign lifecycle. Key responsibilities include writing subject lines and email copy, building and programming emails, managing the campaign calendar, ensuring timely deployment, aligning email activity to broader brand campaigns, and tracking performance metrics to measure success and identify opportunities for improvement.
Responsibilities:
Develop and execute CRM and loyalty marketing strategies to drive customer acquisition, retention, engagement, and lifetime value
Build and manage a comprehensive CRM content calendar aligned with business and marketing objectives
Lead end-to-end campaign execution across email, SMS, push notifications, app messaging, and loyalty channels
Create and optimize automated customer journeys and lifecycle communications
Leverage customer insights and behavioral data to identify opportunities for segmentation and personalization
Refine audience segmentation strategies to improve engagement, retention, and overall campaign performance
Design and implement A/B and multivariate testing plans across messaging, audiences, offers, cadence, and send timing
Analyze campaign performance and provide recommendations to improve results and drive revenue growth
Partner cross-functionally with marketing, brand, and operations teams to align CRM initiatives with business goals
Manage campaign QA, approvals, testing, deployment, and reporting
Monitor and evaluate the success of CRM and loyalty programs while identifying opportunities for optimization and innovation
Requirements:
5+ years of experience in CRM, loyalty, retention, or lifecycle marketing
Experience within multi-unit restaurant, hospitality, retail, or consumer-facing brands
Proven success driving acquisition, retention, loyalty, win-back, and upsell campaigns
Hands-on experience managing loyalty and lifecycle marketing platforms
Experience executing cross-channel campaigns across email, SMS, push notifications, and in-app messaging
Strong understanding of customer journey mapping, lifecycle marketing, and audience segmentation
Experience with A/B testing, holdout groups, incrementality reporting, and performance measurement
Strong analytical skills with the ability to translate customer data into actionable business insights
Strong communication, leadership, and stakeholder management skills
Resume must include measurable performance metrics such as email KPIs, revenue impact, customer growth, retention improvements, or campaign performance results
Experience with loyalty and CRM platforms (client uses Paytronix and Klaviyo)
Resourceful self-starter who can identify opportunities, solve problems creatively, and operate with a high degree of ownership
Entrepreneurial mindset with the ability to build processes, test new ideas, and drive results in a fast-paced environment
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Email Your Resume In Word To
Amy.Banks@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AB19-CRMLoyaltyContractL425 -- in the email subject line for your application to be considered.
Amy Banks - Senior Recruitment Manager
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.
This job was first posted by Creative Circle on 09/24/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
This job was posted on 09/24/2026 and is open for 60 days
Everforth Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.
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Work arrangement
Yes