Marketing Specialist (Facebook Ads)

MUJI is looking for a Marketing Specialist – Facebook Ads to join our Marketing team.
We are seeking a performance-driven professional with hands-on experience in Meta advertising, strong analytical skills, and a data-driven approach to campaign optimization.
KEY RESPONSIBILITIES
Plan, launch, manage, and optimize Facebook/Meta advertising campaigns aligned with marketing and business objectives.
Monitor campaign performance and analyze key metrics including CPM, CTR, CPC, CPL/CPA, and ROAS.
Conduct research on target audiences, consumer behavior, market trends, and competitors to develop effective advertising strategies.
Work closely with the Content and Design teams to develop and optimize advertising content, creatives, and messaging.
Conduct A/B testing across audiences, creatives, content, and campaign structures.
Monitor advertising budgets and proactively identify opportunities to improve campaign efficiency.
Analyze campaign data, prepare performance reports, and provide actionable insights and recommendations.
Stay up to date with Meta platform updates, advertising best practices, and emerging Performance Marketing trends.
REQUIREMENTS
Proven hands-on experience in Facebook Ads, Meta Ads, or Performance Marketing.
Strong understanding of campaign setup, performance monitoring, and optimization.
Strong data-driven mindset with solid analytical and problem-solving skills.
Ability to identify performance issues, analyze root causes, and develop data-based solutions.
Proactive mindset with a willingness to test, learn, and continuously improve campaign performance.
Strong sense of ownership and ability to work independently in a remote environment.
Experience managing advertising budgets is preferred.
Portfolio or case studies demonstrating previous campaign results are highly valued.
WHAT WE OFFER
Fully Remote working environment.
Professional and collaborative culture focused on performance, data, and continuous improvement.
Opportunity to contribute directly to marketing strategy and campaign development.
Opportunities to grow your expertise in Performance Marketing and Digital Advertising.
Performance-based evaluation focused on skills, ownership, and measurable results.

Work arrangement
Yes