Marketing Lead Generation Specialist

Company Description Mindenious is an educational technology platform focused on connecting classroom learning with real-world industry requirements. The organization supports students through internships, personalized career guidance, and mentorship to help them navigate professional growth. Its solutions are designed to help learners not only acquire knowledge but also thrive in dynamic career environments. Mindenious partners with students and institutions to make education more applied, relevant, and future-ready.
Role Description The Marketing Lead Generation Specialist is a full-time, on-site position based in Bengaluru South. This role is responsible for identifying and qualifying new leads, building and maintaining prospect lists, and supporting campaigns that convert student and institutional interest into tangible opportunities. Daily activities include researching potential partners and customers, conducting outreach through calls, emails, and social media, and collaborating with sales and marketing teams to refine messaging and offers. The specialist will track lead performance, prepare reports, and suggest improvements to lead generation strategies to drive consistent growth.
Qualifications
Candidates should possess strong skills in generating new leads and managing lead generation activities.
Candidates should possess effective communication skills for outreach, follow-ups, and cross-functional collaboration.
Candidates should possess sales and negotiation skills to convert qualified leads into opportunities.
Candidates should possess research skills to identify target segments, understand market trends, and refine prospect lists.
Relevant experience in marketing or sales, preferably in ed-tech or related sectors.
Ability to work on-site in Bengaluru South and collaborate with diverse teams.
Proficiency with CRM tools, spreadsheets, and basic analytics for tracking and reporting leads.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Work arrangement
No