SEO / SEM Specialist

About The Role
The SEO / SEM Specialist drives qualified acquisition through technical SEO, content optimization, and paid search across high-intent customer journeys. The role owns search performance from keyword strategy and landing-page requirements through campaign execution, measurement, and iteration.
You will partner with content, product marketing, web, and analytics teams to improve organic visibility, paid search efficiency, and conversion rates. The work directly supports pipeline or revenue growth by connecting search insights to audience needs, messaging, and measurable funnel outcomes.
Key Responsibilities
Develop and maintain SEO strategies covering keyword research, technical audits, internal linking, schema markup, and on-page optimization
Manage Google Ads and Microsoft Advertising campaigns, including account structure, targeting, bidding, budgets, ad copy, and landing-page alignment
Monitor performance in GA4, Google Search Console, Looker Studio, and advertising platforms; deliver recurring reports on traffic, conversions, CAC, and ROAS
Audit websites with tools such as Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights to identify crawl, indexing, Core Web Vitals, and content opportunities
Collaborate with content and product marketing teams to build briefs, optimize existing pages, and launch search-focused content mapped to the buyer journey
Design and evaluate experiments across keywords, ad creative, landing pages, and conversion paths using reliable attribution and testing practices
Maintain search channel documentation, forecasting, and reporting while translating performance data into prioritized recommendations
What We Are Looking For
2-4 years of hands-on SEO and SEM experience in a technology, SaaS, agency, or high-growth environment
Proficiency with Google Ads, Microsoft Advertising, GA4, Google Search Console, and spreadsheet-based performance analysis
Working knowledge of technical SEO, HTML, metadata, structured data, canonicalization, redirects, site architecture, and Core Web Vitals
Experience with SEO and competitive research platforms such as Ahrefs, Semrush, Moz, or Screaming Frog
Strong analytical and communication skills, with the ability to turn search data into clear recommendations and business outcomes
Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience
Bonus: Experience with Looker Studio, SQL, HubSpot or Salesforce attribution, conversion-rate optimization, JavaScript-rendered sites, and B2B SaaS or marketplace search programs

Work arrangement
Yes