Marketing Manager

About The Role
The role owns integrated marketing programs for a technology portfolio, connecting positioning, content, paid acquisition, and lifecycle campaigns to measurable pipeline and revenue outcomes.
You will partner with product, sales, design, and revenue operations to reach target audiences across search, social, email, webinars, and landing pages. The role combines hands-on execution with channel strategy, experimentation, and performance reporting.
Key Responsibilities
Plan and launch multi-channel campaigns across Google Ads, LinkedIn Campaign Manager, email, organic search, social media, and content syndication
Build campaign briefs, messaging, landing pages, nurture workflows, and launch schedules in collaboration with content, design, and product marketing
Manage marketing automation and CRM workflows in HubSpot or Marketo and maintain clean campaign attribution in Salesforce
Analyze performance in GA4, Looker Studio, and CRM dashboards, reporting on CAC, conversion rates, MQL quality, pipeline, and revenue contribution
Run A/B tests on audience segments, ad creative, email subject lines, landing-page copy, and calls to action
Own the editorial and campaign calendar, coordinating freelancers, agencies, and internal stakeholders to deliver assets on schedule
Manage channel budgets and vendor relationships, reallocating spend based on performance and presenting recommendations to marketing leadership
What We Are Looking For
3-6 years of experience in B2B or B2C technology marketing, with ownership of integrated campaigns and measurable funnel results
Hands-on experience with marketing automation, CRM, paid media, and analytics platforms such as HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Campaign Manager, and GA4
Strong understanding of demand generation, SEO/SEM, lifecycle marketing, conversion optimization, and campaign attribution
Excellent writing and editing skills, with the ability to turn technical product concepts into clear audience-specific messaging
Proven project-management skills across multiple concurrent campaigns, deadlines, stakeholders, and external vendors
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
Bonus: Experience with account-based marketing, SaaS or developer-focused products, Looker, SQL, webinar platforms, or marketing attribution tools

Work arrangement
Yes