Marketing Director

Company Description AI is transforming how direct-to-consumer and ecommerce stores operate by streamlining product photography, ad creative, catalog management, and inventory oversight. This company provides operators with curated AI tools, prompts, and playbooks designed to reduce agency costs and accelerate execution without increasing headcount. The solutions focus on practical, plug-and-play workflows that enhance marketing performance and operational efficiency. Team members work with brands that are eager to experiment, optimize, and scale using data-driven, AI-powered approaches.
Role Description The Marketing Director is a full-time, remote role responsible for leading the overall marketing strategy and execution for AI-driven solutions in the DTC and ecommerce space. Day-to-day responsibilities include developing integrated marketing plans, overseeing brand positioning, and guiding the messaging that explains how AI tools enhance store operations and growth. The role involves managing campaigns across digital channels, collaborating with sales and product teams to align go-to-market strategies, and using market insights to refine audience targeting and content. The Marketing Director will track performance metrics, manage budgets and agency relationships, and mentor a small marketing team to deliver consistent, measurable results. This position also requires staying current on ecommerce, retail operations, and AI trends to inform strategic decisions and thought leadership initiatives.
Qualifications
Candidates should possess strong skills in Marketing Management and Marketing to lead strategy, planning, and execution across channels.
Candidates should possess skills in Market Planning and Market Research to design campaigns, segment audiences, and analyze competitive and customer insights.
Candidates should possess skills in Sales and cross-functional collaboration to align marketing efforts with revenue goals and support go-to-market activities.
Experience in ecommerce, DTC, or digital retail environments, with familiarity using or marketing AI-powered tools.
Proven ability to manage budgets, prioritize initiatives, and interpret performance data to optimize campaigns.
Strong leadership, communication, and stakeholder management skills, with experience mentoring marketing professionals.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
Yes