Marketing Director

Company Description AI is transforming how direct-to-consumer and ecommerce brands operate, from generating product photography to writing and testing ad creative. The company provides operators with curated AI tools, prompts, and playbooks that streamline catalog and listing operations and help prevent stockouts before they impact revenue. Its solutions are designed to reduce agency dependence, accelerate campaign launches, and increase efficiency without expanding headcount. The focus is on practical, results-driven AI applications across ecommerce, DTC, and retail operations to help brands scale more effectively.
Role Description The Marketing Director is a full-time, remote role responsible for leading the overall marketing strategy and execution for the company’s AI solutions in the ecommerce and DTC space. Day-to-day responsibilities include developing integrated marketing plans, defining positioning and messaging, and overseeing brand, content, and performance marketing activities. The role involves conducting market and competitive analysis, identifying growth opportunities, and collaborating with sales, product, and customer success teams to align go-to-market efforts. The Marketing Director will manage marketing campaigns across digital channels, optimize lead generation and conversion funnels, and track key metrics to ensure marketing initiatives are effective and data-driven. This role also includes managing external partners or agencies when needed, while building scalable processes and a strong marketing foundation.
Qualifications
Market Planning and Marketing Management skills, including the ability to build and execute strategic, multi-channel marketing plans.
Market Research and Marketing skills to analyze customer segments, competitors, and industry trends and translate insights into actionable campaigns.
Sales and Marketing collaboration skills to support revenue goals, align messaging, and optimize the customer journey from awareness through conversion.
Experience in digital marketing for SaaS, ecommerce, or DTC brands, including demand generation, content marketing, and performance marketing.
Strong analytical skills with proficiency in using marketing analytics tools and dashboards to measure campaign effectiveness and ROI.
Proven leadership experience managing cross-functional initiatives and, ideally, mentoring or leading marketing team members.
Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for technical and non-technical audiences.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience; experience with AI or retail operations is a plus.

Work arrangement
Yes