Senior Brand Marketing Manager

Brand Marketing Manager
Location: Dehradun, Uttarakhand
Department: Social Media Marketing & Brand Management
Experience: 4–8 Years
Employment Type: Full-Time
Industry: Beauty, Luxury, Lifestyle & Consumer Brands
About the Role
We are looking for a dynamic and result-oriented Brand Marketing Manager to lead the brand's marketing strategy, D2C growth, digital presence, content creation, and customer acquisition initiatives.
The ideal candidate should have a strong understanding of brand building, D2C marketing, performance marketing, content creation, social media, digital campaigns, customer journeys, and marketing analytics. The candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand visibility, engagement, customer acquisition, and revenue.
Key Responsibilities
1. Brand Strategy & Marketing
- Develop and execute comprehensive brand marketing strategies aligned with business objectives.
- Build and maintain a strong, consistent brand identity across all channels.
- Plan and execute brand campaigns, product launches, seasonal campaigns, events, and promotional activities.
- Identify market trends, customer insights, and competitor activities to develop relevant marketing strategies.
- Work closely with management, creative, sales, operations, and product teams to ensure effective execution.
2. D2C & E-commerce Marketing
- Own and drive the D2C marketing strategy across the website and other digital sales channels.
- Develop strategies to increase website traffic, customer acquisition, conversion rates, repeat purchases, and customer lifetime value.
- Plan and execute product launches, offers, landing pages, promotional campaigns, and customer journeys.
- Work on conversion rate optimisation (CRO) and continuously improve the online customer experience.
- Monitor D2C performance, sales funnels, customer behaviour, and marketing ROI.
3. Performance Marketing
- Plan, execute, and optimise paid marketing campaigns across platforms such as Meta, Google, YouTube, and other relevant digital channels.
- Manage customer acquisition campaigns with a focus on leads, conversions, sales, ROAS, CAC, and revenue growth.
- Develop audience segmentation, retargeting, remarketing, and lookalike strategies.
- Work with internal/external performance marketing teams or agencies to ensure campaign performance.
- Analyse campaign data and continuously optimise budgets, creatives, audiences, and messaging.
4. Content Strategy & Creation
- Develop an end-to-end content strategy aligned with brand positioning and business goals.
- Plan content calendars for social media, website, campaigns, email, blogs, and other digital platforms.
- Lead the creation of engaging Reels, videos, photoshoots, product content, campaign creatives, copy, blogs, and brand stories.
- Coordinate with graphic designers, photographers, videographers, influencers, and content creators.
- Ensure all content maintains the brand's tone, visual identity, quality, and positioning.
5. Social Media Marketing
- Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Drive organic reach, engagement, community building, and brand awareness.
- Track social media trends and identify opportunities for relevant and innovative content.
- Manage influencer collaborations, creator partnerships, and social media campaigns.
- Monitor social media performance and provide regular insights and recommendations.
6. Customer & Growth Marketing
- Understand customer behaviour, preferences, purchase journeys, and pain points.
- Develop strategies for customer acquisition, retention, repeat purchases, and loyalty.
- Work on CRM, WhatsApp marketing, email marketing, remarketing, and other customer engagement initiatives.
- Develop customer-focused campaigns that strengthen brand connection and drive business growth.
7. Campaign & Launch Management
- Plan and execute integrated marketing campaigns from concept to execution.
- Manage campaign timelines, budgets, creatives, agencies, vendors, and internal stakeholders.
- Coordinate product/service launches and ensure all marketing touchpoints are ready before launch.
- Measure campaign performance and prepare post-campaign reports.
8. Marketing Analytics & Reporting
- Track key marketing metrics including ROAS, CAC, CPL, conversion rate, website traffic, engagement, revenue, retention, and customer acquisition.
- Prepare regular marketing performance reports for management.
- Use data and customer insights to make informed marketing decisions.
- Identify gaps and opportunities and recommend corrective actions.
9. Agency & Team Management
- Manage and coordinate with external marketing agencies, freelancers, creators, photographers, designers, and other vendors.
- Brief creative and marketing teams and ensure timely delivery of campaigns.
- Build and manage the brand marketing team as the business grows.
- Set clear objectives, timelines, and KPIs for marketing initiatives.
Key Skills & Competencies
- Brand Marketing & Brand Management
- D2C Marketing & E-commerce
- Performance Marketing
- Meta Ads & Google Ads
- Digital Marketing Strategy
- Content Strategy & Content Creation
- Social Media Marketing
- Influencer & Creator Marketing
- Campaign Management
- Customer Acquisition & Retention
- CRM & Lifecycle Marketing
- Marketing Analytics & Reporting
- Conversion Rate Optimisation
- Budget & ROI Management
- Strong communication and creative thinking
- Ability to manage multiple campaigns and priorities
Qualifications & Experience
- Bachelor's/Master's degree in Marketing, Business Administration, Communications, or a related field.
- 4–8 years of relevant experience in brand marketing, digital marketing, D2C, e-commerce, consumer brands, beauty, luxury, lifestyle, or related industries.
- Strong hands-on understanding of both brand building and performance-driven marketing.
- Experience in managing digital campaigns, content teams, agencies, and marketing budgets will be preferred.
- Strong analytical, communication, creative, and project-management skills.
Key Performance Areas (KPIs)
- Brand awareness and visibility
- D2C revenue and growth
- Customer acquisition and CAC
- ROAS and marketing ROI
- Website traffic and conversion rate
- Social media growth and engagement
- Content performance
- Customer retention and repeat purchases
- Campaign performance
- Overall marketing contribution to business growth
What We Are Looking For
We are looking for someone who can think strategically, execute independently, and take ownership of the complete marketing function—from building the brand and creating compelling content to driving D2C sales, performance marketing, customer acquisition, and measurable business growth.

Work arrangement
No