AI Automation & Digital Marketing Specialist

Location: Remote
Working Hours:
Monday-Thursday, 12:30 PM-9:00 PM IST
Friday: 12:30 PM-5:30 PM IST
Monthly Compensation: LKR 120,000 to LKR 150,000
We are hiring on behalf of a UK-based business looking for an AI Automation & Digital Marketing Specialist to develop practical AI and automation systems across the business.
The main focus is on lead generation, automated outreach, AI-powered workflows and process automation. You will be expected to research suitable tools, build systems from the ground up and improve them over time, rather than simply work from a fixed technology stack.
Key Responsibilities
AI & Automation
Build AI-powered lead generation and business automation systems.
Automate prospect research, data collection, qualification and outreach.
Develop automated email campaigns and follow-up workflows.
Build and improve AI agents and other business automations.
Identify opportunities to reduce repetitive manual work.
Research, evaluate and implement suitable AI and automation tools.
Lead Generation & Digital Marketing
Develop B2B prospecting and lead generation processes.
Build workflows that move qualified leads through to the telesales team.
Support LinkedIn prospecting and B2B outreach.
Manage and improve SEO, Google Ads and other digital marketing activity.
Support website, content and other digital marketing requirements where needed.
Systems & Implementation
Work with tools such as Apollo, Claude and other relevant AI platforms.
Connect marketing, CRM and automation systems where appropriate.
Work alongside the existing IT developer on technical implementation.
Test new tools and approaches and make recommendations based on their practical value.
Key Requirements
Practical experience building AI and automation systems for real business use.
Experience with AI-powered lead generation, prospecting or automated outreach.
Ability to build workflows and automations from the ground up.
Strong understanding of prospect research, data enrichment and automated email.
Comfortable researching new technologies and deciding which tools are suitable for a particular requirement.
Strong technical problem-solving skills.
Able to manage projects independently and take responsibility for implementation.
Strong written and spoken English.
Good commercial understanding and awareness of how automation should support business results.
Nice to Have
Experience with Apollo, Claude or similar AI platforms.
Experience building AI agents.
CRM automation and system integrations.
SEO and Google Ads experience.
LinkedIn B2B prospecting.
Website development or optimisation.
Email marketing and marketing automation.
Experience working with UK B2B businesses.
The Opportunity
This role is intended to develop beyond individual campaigns and workflows.
As the systems are established, there will be scope to take on a broader role in AI and automation across the business, identifying new opportunities, recommending technology and implementing solutions that improve how different areas of the company operate.
For the right person, this can develop into a position with significant ownership over the company's AI and automation systems.
If you have genuine hands-on experience building AI and automation solutions, rather than simply using AI as part of a marketing role, we would like to hear from you.

Work arrangement
Yes