Lead Generation & Conversion Specialist

Lead Generation & Conversion Specialist
Location: Remote
Working Days: Monday to Friday
Working Hours: 1:30 PM – 9:30 PM Sri Lanka time
Monthly Compensation: LKR 120,000 to LKR150,000
We are hiring on behalf of a UK-based business operating in the healthcare and health technology sectors.
We are looking for a performance marketer with strong, hands-on Google Ads experience who can independently manage campaigns, generate qualified leads and improve customer acquisition results across multiple businesses.
Google Ads is the primary focus of this role. You will manage campaign strategy, budgets, performance analysis and ongoing optimisation, with additional involvement in Meta Ads and B2B lead generation through LinkedIn.
Key Responsibilities
Plan, launch and independently manage Google Ads campaigns focused on generating qualified leads.
Develop keyword strategies, campaign structures, audience targeting and ad copy aligned with business objectives.
Manage advertising budgets and optimise campaigns to improve cost per lead, lead quality and conversion rates.
Analyse campaign performance, identify underperforming areas and implement data-driven improvements.
Evaluate the journey from initial enquiry through to consultation or sale, identifying opportunities to improve conversion.
Monitor conversion tracking and campaign attribution to assess performance beyond clicks and enquiry volume.
Support Meta Ads campaigns and targeted B2B lead generation through LinkedIn outreach.
Report on campaign results, key findings and recommended actions.
Key Requirements
3–4 years of relevant experience in digital advertising, performance marketing or lead generation, with strong, hands-on Google Ads experience.
Proven ability to independently manage Google Ads campaigns, from setup and targeting through to optimisation and reporting.
Demonstrable results from campaigns personally managed, including experience assessing advertising spend, cost per lead, conversion rates and lead quality.
Strong understanding of keyword research, campaign structure, bidding strategies and conversion tracking.
Ability to analyse performance data, identify underperforming campaigns and implement improvements that enhance lead quality, conversion rates and commercial outcomes.
Understanding of lead generation funnels and the relationship between advertising performance and actual business results.
Experience managing multiple campaigns and allocating advertising budgets effectively, ideally at a comparable scale to daily budgets of £20–£100.
Strong analytical skills, commercial awareness and written and spoken English.
Ability to work independently and communicate campaign performance and recommendations clearly.
Nice to Have
Approximately 3–4 years of relevant experience in performance marketing, digital advertising or lead generation.
Experience managing campaigns for UK-based businesses.
Experience generating leads for healthcare providers, dental clinics, hair-loss clinics or other service-based businesses.
Practical experience with Meta Ads and LinkedIn lead generation.
Familiarity with Google Analytics 4, Google Tag Manager, CRM systems and landing page optimisation.
Experience across both B2C customer acquisition and B2B lead generation.
How to Apply
If you have personally managed Google Ads campaigns and can demonstrate how your work has generated qualified leads and improved campaign performance, we'd like to hear from you.
Please submit your CV for consideration.

Work arrangement
Yes